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§ Private Profile · Brooklyn, NY, USA
CPG company creating low-carb, keto-friendly cookies, brownie bites, and blondie bites for keto dieters, focused on sugar-free snacks.
Based in Brooklyn, New York, Fat Snax is a consumer packaged goods enterprise that develops, manufactures, and distributes low-carbohydrate, ketogenic baked goods, including cookies, blondie bites, and brownie bites. The organization formulates its grain-free and sugar-free snack portfolio using alternative ingredients to target health-conscious consumers and individuals adhering to strict dietary regimens. Operating with a corporate workforce of fewer than 25 employees, the business currently generates under $5 million in annual revenue, distributing its products primarily through direct-to-consumer online channels and recurring subscription purchasing options on its website. To support its operations within the competitive alternative snack market, the company has raised less than $5 million in total capital across a single financing round, securing institutional backing from lead investor BVBIGR Ventures. Fat Snax was officially established and incorporated in 2017 by founder Jeffrey Frese.
Fat Snax has raised $5.0M across 1 funding round.
Fat Snax has raised $5.0M in total across 1 funding round.
Fat Snax has raised $5.0M in total across 1 funding round.
Fat Snax's investors include Boulder Food Group (BFG), Duane Primozich.
Fat Snax has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in April 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2020 | $5M Series A | Boulder Food Group (bfg), Duane Primozich | — | Announced |
Fat Snax is a food technology company specializing in keto-friendly, low-carb cookies designed to satisfy sweet cravings while supporting sugar-free and ketogenic lifestyles. Their products serve health-conscious consumers who want indulgent snacks without compromising their dietary goals. Fat Snax addresses the problem of limited tasty options in the keto and low-carb snack market by offering delicious, soft cookies that avoid the "fake sweetener" taste common in many alternatives. Since its launch, Fat Snax has demonstrated strong growth momentum, quickly becoming the top-selling keto cookie brand online and expanding into brick-and-mortar retail channels[1][2][5].
Founded in 2017 by Jeffrey Frese, Fat Snax emerged during the rising popularity of low-carb and keto diets. The idea was to create a product that combined indulgence with health-conscious ingredients, filling a gap in the market for keto snacks that taste genuinely good. Early traction came from e-commerce success, leveraging digital marketing and consumer feedback to refine both product and branding. The company initially launched with a "minimum viable product" approach, focusing on product quality first and revisiting branding later to appeal to a broader audience beyond keto enthusiasts. This strategic branding evolution helped Fat Snax position itself alongside mainstream cookie brands in retail stores while maintaining its health credentials through targeted digital messaging[2][3][5].
Fat Snax rides the wave of growing consumer interest in health-conscious eating, particularly the ketogenic and low-carb diet trends. The timing is favorable as more consumers seek convenient, tasty alternatives to traditional high-sugar snacks. Market forces such as increased demand for functional foods and personalized nutrition support Fat Snax’s growth. By bridging the gap between indulgence and health, Fat Snax influences the broader snack food ecosystem, encouraging innovation in product formulation and marketing strategies that appeal to both niche and mainstream consumers[2][5].
Looking ahead, Fat Snax is poised to continue expanding its retail footprint and product line, potentially exploring new keto-friendly snack categories. Trends such as personalized nutrition, clean-label ingredients, and functional snacking will likely shape its journey. As consumer awareness of low-carb lifestyles grows, Fat Snax’s influence may extend beyond keto circles, becoming a mainstream player in the healthy indulgence segment. Their data-driven approach to product development and branding positions them well to adapt and lead in this evolving market[2][5].
Fat Snax’s story exemplifies how a focused product innovation combined with savvy branding and digital engagement can disrupt traditional snack categories and capitalize on emerging health trends.