FarMart is an Indian agritech company building a SaaS-based B2B food commerce platform that connects farmers, food processors, and enterprises across Asia, the Middle East, and Africa.[1][2][4] It serves food producers, processors, retailers, and institutional buyers—such as those in FMCG, biofuels, alcohol beverages, and animal nutrition—by providing digital infrastructure, AI-powered supply chain tools, market linkages, and financial capital to source and process over 50 commodities like cereals, spices, and rice.[1][3][4] FarMart solves critical inefficiencies in the food economy, including farmers' lack of fair pricing, timely payments, and market access, while reducing food waste, carbon emissions (33% less per tonne than conventional systems), and supply chain volatility through traceable, sustainable operations.[1][2][3] With strong growth momentum, it now links over 3.8 million farmers, 1,100 processing units, and 3,000 buyers, backed by investors like 500 Global, and is launching an AI assistant for real-time decisions by late 2025.[3]
FarMart was founded in 2015 by Alekh Sanghera (current co-founder and CEO) and Mehtab Hans in Gurgaon (Gurugram), Haryana, India, after the duo identified opportunities to digitize India's fragmented agricultural value chain.[1][2] Starting with a focus on local food producers and agri-input merchants via a customer service app for better farmer communication, inventory management, and advisory services, the company evolved into a comprehensive SaaS platform.[1][5] Pivotal moments include launching SaaS solutions for agri-retailers in 2020, a food supply marketplace in 2021, and SaudaBook for processors and millers in 2023, expanding from humble local beginnings to a global agrifood output leader serving multiple continents.[1]
FarMart rides the agritech wave amid global food security challenges, climate crises, and rising demand for sustainable supply chains, particularly in emerging markets like India, where Delhi NCR leads climate tech booms.[2] Its timing aligns with AI adoption in agriculture, post-2020 digital acceleration, and investor interest in resilient food systems—evident in 500 Global backing and competition from players like Fruitfal and Bijak.[2][3] Market forces favoring FarMart include smallholder farmers' tech-savviness, e-commerce competition pushing merchant modernization, and needs for lower-water/soil-free alternatives amid environmental degradation.[2][5] It influences the ecosystem by boosting farmer incomes, enabling cleaner energy transitions for processors, and scaling "Good Food Economy" principles that make agriculture profitable and aspirational.[1][4]
FarMart is poised to dominate B2B agrifood commerce with its late-2025 AI assistant launch, expanding voice-enabled features and regional support to deepen penetration in Asia, the Middle East, and Africa.[3] Trends like AI-driven precision ag, carbon-neutral logistics, and brokerless marketplaces will propel growth, potentially doubling its network amid climate tech funding surges.[2][3] Its influence may evolve from India-centric platform to global standard-setter for sustainable food chains, reinforcing the resilient economy it pioneered since 2015.[1][4]
FarMart has raised $44.0M in total across 3 funding rounds.
FarMart's investors include Anvaya Ventures, B Capital Group, General Catalyst, Nexus Venture Partners, Avaana Capital.
FarMart has raised $44.0M across 3 funding rounds. Most recently, it raised $32.0M Series B in March 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2022 | $32.0M Series B | Anvaya Ventures, B Capital Group, General Catalyst, Nexus Venture Partners | |
| Oct 1, 2021 | $10.0M Series A | Avaana Capital | |
| May 1, 2021 | $2.0M Seed | Avaana Capital |
