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Based in New York, Fantasy Life is a sports technology and media company that provides premium fantasy sports content, personalized tools, and proprietary games for casual and expert players. To date, the organization has raised a total of $9 million in venture capital funding, including a $7 million seed round in 2025 to fund its expansion into a scalable gaming platform called FantasyHQ. This recent financing was co-led by LRMR Ventures and SC Holdings, with participation from notable individual backers such as LeBron James and David Blitzer. Operating as the official tools partner of NBC Sports, the company monetizes its audience through sponsorships, content partnerships, and direct revenue from acquired properties like Guillotine Leagues. Recognized with four Fantasy Sports & Gaming Association awards in 2025, Fantasy Life was founded by fantasy sports analyst Matthew Berry.
Fantasy Life has raised $11.0M across 3 funding rounds.
Fantasy Life has raised $11.0M in total across 3 funding rounds.
Fantasy Life is a New York-based technology company founded in 2020 (or 2022 per some records) that builds a digital platform delivering fantasy sports and sports betting content, tools, and data.[1][2][3] It serves fantasy football enthusiasts, bettors, and NFL fans by providing customized rankings, waiver wire advice, start/sit decisions, trade tools, breaking news alerts, injury trackers, and live strategy chats—solving the problem of fragmented, unreliable information in a crowded market.[1][3] With $7.67M raised across rounds including a recent $5.67M convertible note and an earlier $2M from investors like NFL stars Josh Allen and Joe Burrow, plus LRMR Ventures, the company shows strong growth momentum, evidenced by a Mosaic Score rising +90 points recently and a roster of expert creators like Matthew Berry.[1][2]
Fantasy Life emerged from the fantasy sports media space, formerly known as Matthew Berry's Fantasy Life, with founding tied to 2020 or 2022 and headquartered at 1301 6th Avenue in New York.[1][2] Key figures include CEO Eliot Crist, a veteran content creator and product innovator who previously served as COO of FTN and CPO of TQE, with deep experience in fantasy football (16+ years playing) and NFL betting (11 years); he's featured on CBS and Sirius XM.[3] The idea stemmed from Berry's established brand in fantasy advice, evolving into a tech-driven platform with cutting-edge tools amid rising demand for data-backed edges in daily fantasy sports (DFS) and betting; early traction came via a $2M friends-and-family round backed by sports and Hollywood figures, fueling rapid expansion.[2][3]
Fantasy Life stands out in the fantasy sports tech landscape through:
Fantasy Life rides the explosion in legalized sports betting (post-2018 U.S. PASPA repeal) and the $20B+ DFS market, where fans demand real-time, actionable intel amid booming mobile engagement.[1][2] Timing aligns with NFL's digital shift, streamer growth, and athlete-investor trends (e.g., Allen, Burrow funding), positioning it to capture share from incumbents like ESPN Fantasy or Rotoworld by emphasizing creator-led, tech-customized experiences.[1][2] It influences the ecosystem by elevating data-driven tools and inclusive communities, potentially shaping how AI-enhanced fantasy platforms integrate betting, while benefiting from market forces like cord-cutting and gamification.[3]
Fantasy Life is poised for scale with fresh capital, likely expanding tools into AI predictions, broader sports (beyond NFL), and deeper betting integrations as U.S. legalization accelerates.[1][2] Trends like personalized data via machine learning and celebrity-backed media will propel it, evolving from content hub to indispensable app amid rising youth participation in fantasy/betting. As investor interest from athletes signals, its influence could grow into a category leader, delivering the winning edge that hooked users from day one.[1][3]
Fantasy Life has raised $11.0M across 3 funding rounds. Most recently, it raised $7.0M Seed in July 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2025 | $7M Seed | Maverick Carter, Jason Stein, Lebron James | Roger Ehrenberg, Chad Hurley, Donald Mustard, Gerry Cardinale, Jeff Shell, John Legend, Larry Fitzgerald JR., Tony Khan, David Blitzer, Eberg Capital, Garrett Gilbertson, Wasserman Ventures | Announced |
| Aug 17, 2023 | $2M Venture Round | — | Adam Ryan, Alec Scheiner, Austin Ekeler, Austin Rief, Casey Wasserman, Chad Hurley, Chris Grove, George Pyne, Ja’marr Chase, Jason Stein, JOE Burrow, John Legend, Josh Allen, KIP Levin, Roger Ehrenberg, Tony Kahn, Lrmr Ventures | Announced |
| Aug 1, 2023 | $2M Seed | — | Darco Capital, Sharp Alpha Advisors, Vayner RSE, Roger Ehrenberg, Adam Ryan, Alec Scheiner, Austin Ekeler, Austin Rief, Casey Wasserman, Chad Hurley, Chris Grove, George Pyne, Ja’marr Chase, Jason Stein, JOE Burrow, John Legend, Josh Allen, KIP Levin, Lrmr Ventures, Tony Kahn | Announced |
Fantasy Life has raised $11.0M in total across 3 funding rounds.
Fantasy Life's investors include Maverick Carter, Jason Stein, LeBron James, Roger Ehrenberg, Chad Hurley, Donald Mustard, Gerry Cardinale, Jeff Shell, John Legend, Larry Fitzgerald Jr., Tony Khan, David Blitzer.
