Family Private Care
Family Private Care is a company.
Financial History
Leadership Team
Key people at Family Private Care.
Family Private Care is a company.
Key people at Family Private Care.
Key people at Family Private Care.
Family Private Care LLC is a leading provider of personalized home care services for seniors in the Atlanta metro area (including Roswell, Sandy Springs, Alpharetta), north-central Alabama (including Birmingham), and surrounding regions.[1][2][3] It offers comprehensive in-home solutions such as skilled nursing, personal care, Alzheimer's support, respite care, and spiritual care, focusing on holistic well-being—addressing physical, emotional, mental, and spiritual needs—to enable seniors to age comfortably at home.[1][3][4] Serving over 23,000 families since 1997 with affordable rates, VA benefits, long-term care insurance acceptance, and a "Worry-Free Guarantee" (including caregiver matching and background checks), the company emphasizes compassionate, trustworthy care that feels like family.[2][3][5]
Founded in 1997 by Gary P. Uber (BA, MSW, MDiv), who serves as President, Founder, and Owner, Family Private Care began as a home-based operation in the Atlanta area.[2][3][5] Uber's extensive background in the Navy, Marines, hospital administration (as Director of Discharge Planning, Utilization Review, Social Work, and Case Management), and social work informed the company's focus on reliable, empathetic senior care.[2] Tony Plummer currently leads as CEO/Owner, guiding its growth into a BBB-accredited (A+ rating since 2008) provider with local operations starting in 2004.[1][5] Over 28 years, it has expanded from Atlanta/Roswell to serve north Georgia and Birmingham, Alabama, building a legacy of serving over 23,000 families through consistent, holistic home care.[3][5][8]
Family Private Care operates outside the tech sector, focusing instead on the aging-in-place home care market, which benefits from tech-enabled efficiencies like telehealth, remote monitoring, and caregiver apps—though not explicitly highlighted in its model.[1][3] It rides the demographic wave of America's aging population (e.g., baby boomers), where demand for non-institutional care surges amid rising healthcare costs and post-pandemic preferences for home-based services.[1][2] Favorable market forces include expanded insurance coverage (VA, LTC) and labor shortages favoring vetted, holistic providers; the company influences the ecosystem by setting standards for compassionate, guaranteed care in the Southeast, humanizing senior services amid tech-driven scalability in competitors.[3][5]
Family Private Care is poised for steady growth by expanding its holistic model amid booming senior care demand, potentially integrating tech like AI matching or remote health tools to enhance caregiver efficiency and reach.[2][3] Trends like value-based care reimbursements and intergenerational wealth transfer will favor affordable, trusted providers; its influence may evolve through geographic scaling (beyond GA/AL) or partnerships with telehealth firms, solidifying its role as a compassionate leader in home-based senior well-being.[1][8] This aligns with its founding promise: delivering family-like care that lets seniors thrive at home.[3]