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Based in Boston, Massachusetts, Family First provides technology-enabled caregiving support solutions for families managing aging or ill relatives through integrated employee and insurance benefit programs. The platform connects users with expert care teams to navigate the complex physical, mental, and financial challenges associated with eldercare and medical support. By delivering these services through corporate benefits packages, the company targets a demographic of over 50 million American caregivers balancing work and family obligations. To finance its continued expansion, the enterprise raised an $11 million Series A funding round backed by lead investors RPM Ventures and Eos Venture Partners. The organization has demonstrated commercial traction within the digital health sector, earning the number 1895 position on the Inc. 5000 list and ranking as the 50th fastest-growing business in Massachusetts. Family First was established as a corporate entity in 2021.
Family First has raised $11.0M across 1 funding round.
Family First has raised $11.0M in total across 1 funding round.
Family First has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series A in July 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2023 | $11M Series A | — | EOS Venture Partners, TED Serbinski | Announced |
Family First is a Boston-based technology company that provides a caregiving support platform combining AI, a web/mobile app, and an expert care team of licensed professionals like nurses, social workers, and physicians.[1][2][3][6] It serves employers and health plans by helping employees and policyholders manage caregiving responsibilities for aging or ill loved ones, addressing productivity losses, mental health strain, and $522 billion in annual U.S. family income impact from unmanaged caregiving.[5][6] The platform solves caregiver burnout through personalized advocacy, comprehensive planning integrating medical and social data, on-demand resources, and tools that deliver outcomes like $3,300 annual medical cost avoidance per engaged member, 97 NPS, 2.8:1 ROI, and $14,000 savings from reduced absence and turnover.[6]
Founded in 2014 (formerly VillagePlan), Family First raised an $11 million Series A in 2024 led by RPM Ventures and Eos Venture Partners to scale its expert-led solutions amid a caregiving crisis affecting 50 million Americans.[1][5]
Family First emerged from the rebranding of VillagePlan, a Washington-based leader in eldercare management, in February 2024, expanding into broader caregiving support.[3] Headquartered at 6 Liberty Square in Boston, Massachusetts, the company was founded in 2014 to tackle the "unsustainable crisis" of caregiving, particularly for working employees facing professional and mental health challenges.[1][5] CEO Evan Falchuk has driven its evolution, emphasizing a holistic approach: "Our mission is to discover the core problems a family is facing and to help put in place a comprehensive plan to solve them."[5] Early traction built on expert services, pivoting to a tech-powered model with AI and a proprietary Caregiving Risk Index (CRI) that assesses burnout risk (0-100 scale) via medical, emotional, and social factors.[6] The 2024 Series A funding marked a pivotal moment, fueling growth as Harvard studies highlighted 80% of working caregivers reporting lower productivity.[5]
Family First rides the digital health and caregiver support trend, addressing a market strained by aging populations, with 50 million U.S. caregivers facing burnout amid rising employer demands for well-being benefits.[1][5][6] Timing aligns with post-pandemic mental health focus and AI adoption in healthcare, as unmanaged caregiving costs families $522 billion yearly and erodes workforce productivity.[5] Market forces like health plans' shift to preventive care and employers' ROI-driven benefits (e.g., absence reduction) favor its model, competing in a fragmented space with players like CaringWire (virtual ecosystems) and ianacare (home care tools).[1] It influences the ecosystem by pioneering AI-expert hybrids in digital health, enabling scalable support that keeps clients independent and reduces systemic costs, as seen in its expert collection inclusion.[1][6]
Family First is poised to expand via its Series A, targeting more employers and health plans with AI-enhanced scalability to capture growing caregiver benefit demand.[5][6] Trends like AI personalization in health tech, rising senior care needs, and ROI-focused corporate wellness will shape its path, potentially through partnerships or acquisitions akin to HomeCentris's Philadelphia play (unrelated entity).[4] Its influence may evolve from niche provider to ecosystem leader, delivering broader burnout prevention as workforce demographics shift—reinforcing its core mission to turn caregiving crises into sustainable solutions.[5][6]
Family First has raised $11.0M in total across 1 funding round.
Family First's investors include Eos Venture Partners, Ted Serbinski.
