Family First is a technology company.
Family First has raised $11.0M across 1 funding round.
Family First has raised $11.0M in total across 1 funding round.
Family First is a Boston-based technology company that provides a caregiving support platform combining AI, a web/mobile app, and an expert care team of licensed professionals like nurses, social workers, and physicians.[1][2][3][6] It serves employers and health plans by helping employees and policyholders manage caregiving responsibilities for aging or ill loved ones, addressing productivity losses, mental health strain, and $522 billion in annual U.S. family income impact from unmanaged caregiving.[5][6] The platform solves caregiver burnout through personalized advocacy, comprehensive planning integrating medical and social data, on-demand resources, and tools that deliver outcomes like $3,300 annual medical cost avoidance per engaged member, 97 NPS, 2.8:1 ROI, and $14,000 savings from reduced absence and turnover.[6]
Founded in 2014 (formerly VillagePlan), Family First raised an $11 million Series A in 2024 led by RPM Ventures and Eos Venture Partners to scale its expert-led solutions amid a caregiving crisis affecting 50 million Americans.[1][5]
Family First emerged from the rebranding of VillagePlan, a Washington-based leader in eldercare management, in February 2024, expanding into broader caregiving support.[3] Headquartered at 6 Liberty Square in Boston, Massachusetts, the company was founded in 2014 to tackle the "unsustainable crisis" of caregiving, particularly for working employees facing professional and mental health challenges.[1][5] CEO Evan Falchuk has driven its evolution, emphasizing a holistic approach: "Our mission is to discover the core problems a family is facing and to help put in place a comprehensive plan to solve them."[5] Early traction built on expert services, pivoting to a tech-powered model with AI and a proprietary Caregiving Risk Index (CRI) that assesses burnout risk (0-100 scale) via medical, emotional, and social factors.[6] The 2024 Series A funding marked a pivotal moment, fueling growth as Harvard studies highlighted 80% of working caregivers reporting lower productivity.[5]
Family First rides the digital health and caregiver support trend, addressing a market strained by aging populations, with 50 million U.S. caregivers facing burnout amid rising employer demands for well-being benefits.[1][5][6] Timing aligns with post-pandemic mental health focus and AI adoption in healthcare, as unmanaged caregiving costs families $522 billion yearly and erodes workforce productivity.[5] Market forces like health plans' shift to preventive care and employers' ROI-driven benefits (e.g., absence reduction) favor its model, competing in a fragmented space with players like CaringWire (virtual ecosystems) and ianacare (home care tools).[1] It influences the ecosystem by pioneering AI-expert hybrids in digital health, enabling scalable support that keeps clients independent and reduces systemic costs, as seen in its expert collection inclusion.[1][6]
Family First is poised to expand via its Series A, targeting more employers and health plans with AI-enhanced scalability to capture growing caregiver benefit demand.[5][6] Trends like AI personalization in health tech, rising senior care needs, and ROI-focused corporate wellness will shape its path, potentially through partnerships or acquisitions akin to HomeCentris's Philadelphia play (unrelated entity).[4] Its influence may evolve from niche provider to ecosystem leader, delivering broader burnout prevention as workforce demographics shift—reinforcing its core mission to turn caregiving crises into sustainable solutions.[5][6]
Family First has raised $11.0M in total across 1 funding round.
Family First's investors include Eos Venture Partners, Ted Serbinski.
Family First has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series A in July 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2023 | $11.0M Series A | Eos Venture Partners, Ted Serbinski |