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FamePick is a technology company.
FamePick operates as a social media influencer marketing platform, connecting brands with digital creators. It provides comprehensive tools to streamline collaborations, notably its automated media kit, LinkFolio. The platform adopts a direct talent management approach, offering support for creators and an efficient avenue for businesses to engage with relevant online personalities.
The company was founded in 2016 by Eric So, Chief Technology Officer, and Henry Oh, Chief Executive Officer. Their insight addressed the complexities of traditional influencer engagement, aiming to build an accessible ecosystem for digital talent to manage their presence and forge brand partnerships efficiently.
FamePick serves both emerging and established social media creators, alongside businesses seeking authentic digital promotion. Vision centers on democratizing influencer marketing, ensuring creators possess professional representation and growth tools, while offering brands an efficient pathway to effective campaign execution and talent discovery.
FamePick has raised $5.0M across 1 funding round.
FamePick has raised $5.0M in total across 1 funding round.
FamePick has raised $5.0M in total across 1 funding round.
FamePick's investors include InterVest, Felicis Ventures, Kima Ventures, David Marcus, Steve Anavi, JB Lee, John Kim, Kai Huang, Woo Park, AJU IB Investment, Detroit Venture Partners, Mirae Asset Venture Investment.
FamePick is a technology-driven platform and talent agency in the creator economy, specializing in influencer marketing. It provides social media creators with tools like custom, automated media kits and resources to manage their careers, while serving brands seeking influencer partnerships.[1][2][3] Targeting business-minded creators, FamePick solves challenges in content monetization and professionalization by streamlining discovery, management, and collaboration in the digital media space. The company, based in Redwood City, California, has raised under $5M total funding, including a $4.6M Series A led by InterVest, with backers like Guitar Hero co-founder Kai Huang and Kakao co-founder Jaebum Lee, signaling strong growth momentum in a booming sector.[2]
FamePick emerged in the influencer marketing space, headquartered in Foster City/Redwood City, California, with a tech stack including tools from Rebrandly, Facebook, Cloudflare, and Mixpanel.[2] While specific founding year and founder details are not detailed in available sources, the company's early traction is evident from its $4.6M Series A funding round, supported by prominent investors such as InterVest, Mirae Asset Venture, Aju IB Investment, Sendbird co-founder John Kim, and former SK Planet CSO Woo Park.[2] This funding marked a pivotal moment, positioning FamePick to scale its platform for creators amid rising demand in the creator economy.[1][2]
FamePick stands out in the crowded influencer marketing landscape through these key features:
FamePick rides the explosive growth of the creator economy, where influencer marketing is projected to expand amid social media's dominance and brands' shift to authentic endorsements over traditional ads.[1][2] Its timing aligns with market forces like rising creator entrepreneurship and platforms democratizing monetization tools, countering fragmentation in influencer discovery.[3] By empowering creators with professional-grade resources, FamePick influences the ecosystem, fostering a more organized, tech-enabled marketplace that benefits startups, brands, and independents alike.[1][2]
FamePick is poised to capitalize on the creator economy's maturation, potentially expanding its platform with AI-driven matching or global talent networks as funding enables hires and features. Trends like short-form video proliferation and Web3 creator ownership will shape its path, amplifying influence in influencer marketing. With its Series A momentum, FamePick could evolve into a category leader, bridging creators and brands in an increasingly professionalized space—echoing its core mission as a tech-driven enabler in Redwood City's innovation hub.[2]
FamePick has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in November 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2019 | $5.0M Series A | InterVest | Felicis Ventures, Kima Ventures, David Marcus, Steve Anavi, JB Lee, John Kim, Kai Huang, Woo Park, AJU IB Investment, Detroit Venture Partners, Mirae Asset Venture Investment |