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§ Private Profile · Copenhagen, Denmark
Integrated SaaS platform for social media listening, engaging, publishing, advertising, and customer data management for brands.
Founded in 2010 by technology entrepreneur Ulrik Bo Larsen, Falcon.io provides an integrated SaaS platform for social media listening, engaging, publishing, advertising, and customer data management. Prior to its eventual sale, the Copenhagen-based enterprise software developer reached an estimated private valuation of $52 million in 2017 and was later purchased for an estimated $122 million to $225 million. The comprehensive marketing solution enables global consumer brands to manage multiple customer touchpoints, securing enterprise software contracts with multinational corporations including Carlsberg, Toyota, Panasonic, and Coca-Cola. In January 2019, the growing business was officially acquired by public relations software provider Cision under the leadership of chief executive Kevin Akeroyd. This strategic transaction successfully integrated the firm's social media marketing capabilities into a broader corporate communications portfolio that served approximately 75,000 business customers at the time of the deal.
Falcon.io has raised $35.0M across 3 funding rounds.
Falcon.io has raised $35.0M in total across 3 funding rounds.
Falcon.io has raised $35.0M across 3 funding rounds. Most recently, it raised $7.0M Series C in February 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2017 | $7M Series C | — | Cipio Partners, Energy Impact Partners, Northcap Partners, Target Partners, Verve Ventures | Announced |
| Mar 1, 2015 | $20M Series B | Roel DE Hoop | Energy Impact Partners, Northcap Partners, Target Partners, Verve Ventures | Announced |
| Aug 1, 2013 | $8M Series A | — | Energy Impact Partners, Northcap Partners, Target Partners, Verve Ventures | Announced |
Falcon.io is a technology company that builds a unified SaaS platform for social media management, including listening, advertising, engagement, publishing, and analytics. It serves brands, marketing agencies, and enterprises by enabling them to manage multiple social media channels and customer touchpoints from a single platform, helping solve the problem of fragmented social media marketing and customer engagement. The platform supports advanced analytics, content scheduling, social listening, sentiment analysis, and campaign management, facilitating personalized brand experiences and data-driven marketing. Falcon.io has demonstrated strong growth momentum with international traction and partnerships with major social networks like Facebook, Twitter, LinkedIn, and Instagram, generating around $25.6 million in revenue as of 2025[1][2][3].
Falcon.io was founded in 2010 and has evolved to become a comprehensive social media marketing and customer experience management platform. The founders identified the need for a unified tool that could handle the complexities of social media marketing across multiple channels and customer interactions. Early traction came from its ability to integrate social data with CRM systems and provide enriched customer profiles, which helped marketers deliver more personalized and effective campaigns[1][5].
Falcon.io rides the growing trend of digital marketing and social media management, where brands increasingly demand integrated tools to manage complex customer journeys across multiple platforms. The timing is favorable due to the rising importance of data-driven marketing
Falcon.io has raised $35.0M in total across 3 funding rounds.
Falcon.io's investors include Cipio Partners, Energy Impact Partners, Northcap Partners, Target Partners, Verve Ventures, Roel de Hoop.