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Fairly Made is a technology company.
Fairly Made is a platform that empowers fashion brands to trace, measure, and improve the impact of their products, focusing on sustainability and compliance.
Fairly Made has raised $16.0M across 1 funding round.
Fairly Made has raised $16.0M in total across 1 funding round.
Fairly Made has raised $16.0M in total across 1 funding round.
Fairly Made's investors include Aglae Ventures, ISAI, LeFonds.
Fairly Made is a Paris-based climate tech startup founded in 2018 that builds a SaaS platform to empower fashion brands with supply chain traceability, environmental and social impact measurement (including Life Cycle Assessments or LCAs), ecodesign tools, and digital passports for consumer transparency.[1][2][3][5] It serves luxury and apparel brands like Versace, LVMH, Paul Smith, SMCP, ba&sh, A.P.C., and Courrèges, solving the fashion industry's challenges of opacity, high pollution, poor labor conditions, and regulatory compliance by enabling data-driven sustainability improvements and over 100 million digital passports issued.[1][3][6] The company recently raised $16 million to scale its platform, expand internationally (e.g., new Milan office), and add features like advanced ecodesign simulations, demonstrating strong growth momentum as a mission-driven company with 51-200 employees and partnerships across 22,000 suppliers.[1][5][7]
Fairly Made was founded in June 2018 by Laure Betsch and Camille Le Gal in Paris, driven by a mission to revolutionize the fashion industry through technology for better social and environmental impact.[1][5][6] The idea emerged from recognizing the sector's massive pollution and lack of transparency, leading to a proprietary SaaS platform that traces supply chains from raw materials to finished products.[2][3] Early traction came quickly with brands adopting the tool for compliance and consumer communication via QR codes and APIs; by 2021, it gained French "Société à mission" status embedding its purpose in bylaws, followed by €5 million (later $16 million) funding in 2022 from impact investors like ETF Partners to fuel growth.[2][5][6] Pivotal moments include the 2023 Milan office opening, 2025 external audit as a mission-led company, and launches like the Ecodesign module and Supply Chain Intelligence tools.[1][5]
Fairly Made stands out in the sustainability tech space through these key strengths:
Fairly Made rides the surging demand for supply chain transparency amid EU regulations (e.g., digital product passports) and consumer pressure on fashion's 10% share of global carbon emissions, timing perfectly as "nice-to-have" sustainability becomes mandatory.[1][3] Market forces like rising ESG scrutiny, post-pandemic reshoring, and AI-driven analytics favor its data-centric approach, enabling brands to cut impacts via real-time simulations while influencing the ecosystem through supplier networks and client successes (e.g., SMCP, ba&sh testimonials).[3][6] As a leader in green tech, it pushes the industry toward scalable, tech-enabled responsibility, competing with but outpacing generalists like Tilkal by specializing in fashion's unique complexities.[4]
Fairly Made is poised to dominate European fashion sustainability with its $16 million fueling international growth, AI-enhanced features like Supply Chain Intelligence, and deeper ecodesign penetration amid tightening global regs.[1][5] Trends like mandatory LCAs, consumer-facing transparency, and circular economy mandates will accelerate adoption, potentially expanding to adjacent sectors like textiles beyond apparel. Its influence could evolve from compliance enabler to industry standard-setter, empowering more brands to "trace, measure, and improve" for a transparent future—solidifying its role as the go-to platform revolutionizing fashion one product at a time.[3][5]
Fairly Made has raised $16.0M across 1 funding round. Most recently, it raised $16.0M Series A in April 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2025 | $16.0M Series A | Aglae Ventures, ISAI, LeFonds |