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Based in Paris, France, Fairly Made provides a business-to-business software-as-a-service platform that enables fashion and apparel brands to track their global supply chains and accurately measure their social and environmental impact. The company's technology facilitates comprehensive lifecycle analysis, regulatory compliance management, and the creation of digital product passports to ensure complete traceability across the textile industry. Operating with a workforce of 80 employees across offices in Paris and Milan, the enterprise currently serves over 100 customer brands, including luxury houses and retail players such as LVMH, Versace, and Galeries Lafayette. Fairly Made generated €15 million in revenue last year and recently secured an additional €15 million in a 2025 funding round backed by lead investors including BNP Paribas Solar Impulse Venture Fund and ETF Partners. The organization was founded in 2018 by Camille Le Gal and Laure Betsch.
Fairly Made has raised $16.0M across 1 funding round.
Fairly Made has raised $16.0M in total across 1 funding round.
Fairly Made has raised $16.0M in total across 1 funding round.
Fairly Made's investors include Aglae Ventures, ISAI, LeFonds.
Fairly Made has raised $16.0M across 1 funding round. Most recently, it raised $16.0M Series A in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $16M Series A | — | Aglae Ventures, ISAI, Lefonds | Announced |
Fairly Made is a Paris-based climate tech startup founded in 2018 that builds a SaaS platform to empower fashion brands with supply chain traceability, environmental and social impact measurement (including Life Cycle Assessments or LCAs), ecodesign tools, and digital passports for consumer transparency.[1][2][3][5] It serves luxury and apparel brands like Versace, LVMH, Paul Smith, SMCP, ba&sh, A.P.C., and Courrèges, solving the fashion industry's challenges of opacity, high pollution, poor labor conditions, and regulatory compliance by enabling data-driven sustainability improvements and over 100 million digital passports issued.[1][3][6] The company recently raised $16 million to scale its platform, expand internationally (e.g., new Milan office), and add features like advanced ecodesign simulations, demonstrating strong growth momentum as a mission-driven company with 51-200 employees and partnerships across 22,000 suppliers.[1][5][7]
Fairly Made was founded in June 2018 by Laure Betsch and Camille Le Gal in Paris, driven by a mission to revolutionize the fashion industry through technology for better social and environmental impact.[1][5][6] The idea emerged from recognizing the sector's massive pollution and lack of transparency, leading to a proprietary SaaS platform that traces supply chains from raw materials to finished products.[2][3] Early traction came quickly with brands adopting the tool for compliance and consumer communication via QR codes and APIs; by 2021, it gained French "Société à mission" status embedding its purpose in bylaws, followed by €5 million (later $16 million) funding in 2022 from impact investors like ETF Partners to fuel growth.[2][5][6] Pivotal moments include the 2023 Milan office opening, 2025 external audit as a mission-led company, and launches like the Ecodesign module and Supply Chain Intelligence tools.[1][5]
Fairly Made stands out in the sustainability tech space through these key strengths:
Fairly Made rides the surging demand for supply chain transparency amid EU regulations (e.g., digital product passports) and consumer pressure on fashion's 10% share of global carbon emissions, timing perfectly as "nice-to-have" sustainability becomes mandatory.[1][3] Market forces like rising ESG scrutiny, post-pandemic reshoring, and AI-driven analytics favor its data-centric approach, enabling brands to cut impacts via real-time simulations while influencing the ecosystem through supplier networks and client successes (e.g., SMCP, ba&sh testimonials).[3][6] As a leader in green tech, it pushes the industry toward scalable, tech-enabled responsibility, competing with but outpacing generalists like Tilkal by specializing in fashion's unique complexities.[4]
Fairly Made is poised to dominate European fashion sustainability with its $16 million fueling international growth, AI-enhanced features like Supply Chain Intelligence, and deeper ecodesign penetration amid tightening global regs.[1][5] Trends like mandatory LCAs, consumer-facing transparency, and circular economy mandates will accelerate adoption, potentially expanding to adjacent sectors like textiles beyond apparel. Its influence could evolve from compliance enabler to industry standard-setter, empowering more brands to "trace, measure, and improve" for a transparent future—solidifying its role as the go-to platform revolutionizing fashion one product at a time.[3][5]
