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§ Private Profile · Gurgaon, Haryana, India
Tech-enabled distribution network offering full-stack offline distribution for D2C brands across India, focusing on rural markets.
Fairdeal Market is a tech-enabled distribution network based in Gurugram, Haryana, India, that provides direct-to-consumer brands with omnichannel offline distribution capabilities and critical supply chain insights. The platform digitizes the traditional distribution process by equipping brands and retail partners with in-app ordering systems, artificial intelligence-driven inventory monitoring, real-time logistics tracking, and data dashboards. By acting as a single partner for pan-India product distribution, the company aims to make physical retail sales as efficient as e-commerce operations. Operating with 21 to 40 employees, the enterprise serves a network of over 10,000 retailers with a strategic focus on penetrating untapped rural markets. The organization has raised approximately $2 million in total funding backed by institutional investors including WaterBridge Ventures, Gemba Capital, and GrowX Ventures. Fairdeal Market was established in 2022 by co-founders Prateek Bansal and Yash Bansal.
Fairdeal Market has raised $2.0M across 1 funding round.
Fairdeal Market has raised $2.0M in total across 1 funding round.
Fairdeal Market has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in September 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2023 | $2M Seed | — | GSF Accelerator, Pras Hanuma | Announced |
Fairdeal Market has raised $2.0M in total across 1 funding round.
Fairdeal Market's investors include GSF Accelerator, Pras Hanuma.
Fairdeal Market is a B2B quick commerce platform that digitizes offline retail for micro-retailers in India, offering rapid delivery of products like beverages, snacks, and packaged foods within 20 minutes via its "Lit App."[1][3] It serves over 13 million small independent retailers, convenience stores, and local shops by solving inventory management challenges, stockouts, and supply chain inefficiencies through real-time tracking, secure payments, daily offers, and data-driven insights on SKU velocity and market demand.[1][3] The company, founded in 2022 and based in Gurugram, has shown strong growth momentum with nearly $10 million ARR in its first year, $5-6 million in revenue, and a network aiming for 100,000 retailers offering 1,000+ SKUs, fueled by $3 million in recent Pre-Series A funding.[1][4][5]
Fairdeal Market was founded in 2022 by brothers Prateek Bansal and Yash Bansal from Jaipur, who bootstrapped the idea to empower India's fragmented micro-retail sector with quick commerce infrastructure.[1][2] Drawing from their background in understanding local retail pain points, they launched a platform addressing the "data dark" nature of offline retail, where small shops struggle with opaque supply chains and slow restocking.[1] Early traction came swiftly: within the first year, they hit near-$10M ARR, secured seed funding including $138K in January 2023 and $2M in May 2023, and expanded operations while achieving industry-leading margins, impressing investors like Incubate Fund Asia and WaterBridge Ventures.[1][4]
Fairdeal stands out in B2B quick commerce through these key strengths:
Fairdeal rides the quick commerce wave in India's $1 trillion+ retail market, where 90% remains offline and 13 million micro-retailers demand faster, tech-enabled supply chains amid rising e-commerce competition.[1] Timing is ideal post-UPI boom and D2C surge, as brands seek "data dark" offline penetration—Fairdeal's analytics fill this gap, enabling national brands to test markets via local shops.[1] It influences the ecosystem by onboarding D2C/regional players, reducing capital intensity for retailers, and building a full-stack distribution network that could standardize B2B logistics, much like Blinkit did for consumers.[2][3]
Fairdeal's trajectory points to aggressive scaling: using fresh $3M funding for tech upgrades, Delhi-NCR expansion, and a 100,000-retailer network within three years, potentially hitting multi-crore revenues amid India's quick commerce gold rush.[1][4] Trends like AI-driven demand forecasting and omnichannel integration will amplify its edge, though competition from larger players tests execution. Its influence may evolve from retailer enabler to indispensable brand intelligence hub, solidifying B2B quick commerce as this Jaipur duo transforms micro-retail's backbone.[1]