Fair has raised $456.0M in total across 3 funding rounds.
Fair's investors include Amadeus Capital Partners, Hambro Perks, 75 & Sunny, Kevin Hartz, Altos Ventures, Array Ventures, Coatue, Coelius Capital, Flex Capital, FounderPartners, Next47, SignalFire.
Fair is primarily known as an automotive FinTech company that transforms car buying by offering a fully mobile, flexible, and user-friendly experience. Its product allows customers to shop, get approved, and pay for cars using just a driver's license and bank account, removing traditional barriers in auto financing and ownership. Fair serves consumers seeking a simpler, more accessible way to acquire vehicles without long-term commitments or complex paperwork, addressing the problem of inflexible and opaque car financing. The company has shown growth momentum by leveraging technology to streamline the car buying process and expanding its user base through its mobile app platform[1].
Fair was founded in 2016 in Los Angeles, California. The founders identified the cumbersome and rigid nature of traditional car buying and financing and sought to create a digital-first solution that would democratize access to vehicles. Early traction came from the app’s ability to offer instant approvals and flexible terms, which resonated with younger, tech-savvy consumers looking for alternatives to leasing or buying through dealerships[1].
Fair rides the growing trend of digital transformation in automotive retail and FinTech. The timing is favorable due to increasing consumer demand for flexible ownership models and mobile-first financial services. Market forces such as rising vehicle prices, changing attitudes toward car ownership, and advances in mobile technology support Fair’s model. By simplifying vehicle access, Fair influences the broader ecosystem by pushing traditional dealerships and lenders toward more consumer-friendly, tech-enabled solutions[1].
Fair is well-positioned to capitalize on the shift toward flexible vehicle access and digital financial services. Future trends shaping its journey include the rise of subscription-based mobility, integration of electric vehicles, and further automation of financing processes. As it scales, Fair’s influence may extend beyond car buying into broader mobility solutions, potentially partnering with automakers or expanding into new markets. Its commitment to fairness and technology-driven convenience will likely remain key competitive advantages.
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Note: There is also a separate entity named Fair Technology Ltd. in Bangladesh, part of the Fair Group conglomerate, which is an automotive manufacturer and authorized distributor for Hyundai vehicles in Bangladesh. This company focuses on local vehicle manufacturing, distribution, and after-sales service, distinct from the U.S.-based automotive FinTech company Fair[2][5]. Additionally, there are other unrelated companies named Fair Technologies or Fair Tech with different business focuses, such as human rights in digital tech or IT services in the UK[3][4]. The above overview pertains specifically to the U.S.-based automotive FinTech company Fair founded in 2016.
Fair has raised $456.0M across 3 funding rounds. Most recently, it raised $390.0M Series B in December 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2018 | $390.0M Series B | Amadeus Capital Partners, Hambro Perks | |
| Mar 1, 2018 | $50.0M Series A | 75 & Sunny, Kevin Hartz, Altos Ventures, Array Ventures, Coatue, Coelius Capital, Flex Capital, FounderPartners, Next47, SignalFire, Bob Pasker, Erik Blachford, Gil Elbaz, Julia Hartz, Karl Peterson | |
| Sep 1, 2017 | $16.0M Seed | 2150, FJ Labs, Jon Moulton, Michael Pennington |
