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Facetheory is a direct-to-consumer clean skincare brand based in South Yorkshire, United Kingdom, that formulates and distributes vegan and cruelty-free personal care products. The company manufactures its merchandise by combining science-backed active ingredients with natural botanical extracts to target specific dermatological concerns at accessible retail price points. Operating primarily through a direct digital e-commerce business model, the enterprise has scaled its global operations significantly, supported by a £10 million Series A funding round. This strategic capital injection, led by the prominent consumer-focused investment firm Active Partners, was secured to accelerate international market expansion and enhance internal research capabilities. The brand maintains a strong commercial position within the competitive European cosmetics sector by cultivating a dedicated consumer community characterized by consistently high repeat purchase rates. Facetheory was founded in 2014 by entrepreneur Jamie Shuker.
Facetheory has raised $13.2M across 1 funding round.
Facetheory has raised $13.2M in total across 1 funding round.
Facetheory has raised $13.2M in total across 1 funding round.
Facetheory's investors include Active Partners.
Facetheory has raised $13.2M across 1 funding round. Most recently, it raised $13.2M Series A in December 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 9, 2021 | $13.2M Series A | Active Partners | — | Announced |
