Facet Wealth is a company.
Key people at Facet Wealth.
Facet Wealth was founded by Patrick McKenna (Co-Founder/Executive Chairman).
Facet Wealth is a fintech company founded in 2016 that provides accessible, human-first financial planning services through certified financial planners (CFPs), targeting mass affluent individuals and families underserved by traditional wealth management.[1][2][3][5] Its mission is to empower people to live enriched lives by delivering unbiased, personalized advice without asset minimums, via a tech-enabled subscription model that covers all life aspects like cash flow, insurance, retirement, and taxes.[1][2][4][5] Serving over 24,000 members with a network of more than 100 CFPs, Facet has raised over $165 million in funding, achieved 10x growth since 2020, and earned accolades like NerdWallet's Best Online Financial Planning Service (2020) and Inc. 5000 ranking in the top 1% of fastest-growing U.S. companies.[1][3][4][5]
Facet Wealth was co-founded in 2016 in Baltimore, Maryland, by Anders Jones (CEO), Patrick McKenna (Executive Chairman and military veteran), and Brent Weiss (CFP, Chief Evangelist and former advisory firm partner).[2][4][5] These industry veterans launched the company to address high costs and misaligned incentives in traditional financial planning, which excluded millions of Americans needing comprehensive advice.[2][5] The idea emerged from their experiences: Jones and McKenna sought to lower barriers for the mass affluent, while Weiss aimed to serve smaller clients profitably using technology.[2] Early traction built through a proprietary platform enabling affordable, on-demand CFP services, leading to substantial growth, industry partnerships, and funding rounds including $25M Series B (2020) and $100M Series C (2022) led by Durable Capital Partners, Warburg Pincus, and others.[1][3]
Facet Wealth rides the fintech democratization wave, making personalized financial advice scalable via technology for the mass affluent—a segment traditional RIAs ignore due to high costs.[2][3] Timing aligns with rising demand for fiduciary, transparent services amid economic uncertainty, remote work benefits complexity, and consumer shift to subscription models like those in streaming or SaaS.[1][5] Market forces favoring Facet include regulatory pushes for fiduciary standards, tech advancements in client platforms, and investor interest in fintech (e.g., Warburg Pincus, Durable Capital), positioning it as a disruptor challenging $50T+ wealth management industry norms.[1][2][3] By scaling CFP networks and tech, Facet influences the ecosystem, inspiring hybrid human-tech models and expanding access for 24,000+ members.[4][5]
Facet Wealth is poised to accelerate growth through tech investments and client acquisition, potentially expanding its CFP network and platform for deeper personalization amid AI-driven fintech evolution.[1][3] Trends like embedded finance, regulatory tailwinds for RIAs, and mass affluence growth (fueled by generational wealth transfer) will shape its path, with possible IPO considerations as private valuations heat up.[6] Its influence may evolve by setting standards for consumer-centric planning, pulling the industry toward affordability and tech integration—unlocking enriched lives starts with accessible advice, just as Facet envisioned in 2016.[2][5]
Facet Wealth was founded by Patrick McKenna (Co-Founder/Executive Chairman).
Key people at Facet Wealth.
