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§ Private Profile · San Mateo, CA, USA
Provider of bundled external hard drives and digital content management solutions for consumers, small businesses, and A/V professionals.
fabrik has raised $62.3M across 5 funding rounds.
Key people at fabrik.
fabrik has raised $62.3M in total across 5 funding rounds.
Based in San Mateo, California, fabrik is a manufacturer of external hard drives and digital content management software that bundles hardware and services directly for consumers, small businesses, and audio-visual professionals. The company scaled its operations rapidly to become the third-largest supplier of external storage products in North America by 2007, projecting annual revenues of over $200 million for the following fiscal year. In addition to its core physical hardware offerings, the firm developed and hosted Joggle, a free online platform specifically designed for digital content organization and sharing. To expand its market presence and technological capabilities, the enterprise executed strategic partnerships and corporate acquisitions involving recognizable industry entities such as Maxtor, Seagate, G-Technology, and Filmloop. The hardware and software company was originally founded in 2005 by former Maxtor executives Mike Cordano and Keyur Patel.
Key people at fabrik.
fabrik has raised $62.3M across 5 funding rounds. Most recently, it raised $15.0M Series C Extension in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 20, 2022 | $15M Series C Plus | International Finance Corporation, Payu | Srishti Lakhotia | Announced |
| Apr 1, 2020 | $250K Seed | — | Pitchdrive, Matthew Lloyd Thomas, Bart Swanson | Announced |
| Apr 1, 2007 | $25M Series D | — | — | Announced |
| Jan 1, 2007 | $14M Series C | — | — | Announced |
| May 1, 2006 | $8M Series B | — | — | Announced |
fabrik has raised $62.3M in total across 5 funding rounds.
fabrik's investors include International Finance Corporation, PayU, Srishti Lakhotia, Pitchdrive, Matthew Lloyd-Thomas, Bart Swanson.
# Fabrik: Multiple Companies, One Name
The query "Fabrik is a technology company" requires clarification, as the search results reveal multiple distinct companies operating under the Fabrik name, each serving different markets and purposes.
Fabrik exists as at least three separate technology entities:
1. Fabrik Inc. (now defunct) – A manufacturer of external hard drives and digital content management software[1]. The company positioned itself as the third-largest supplier of external storage products in North America in 2007, headquartered in San Mateo, California[1].
2. Fabrik (Supply Chain Platform) – A modern supply chain and procurement company founded to bring clarity to commerce logistics[2]. It serves retailers, logistics operators, and brand builders by providing modular supply chain tools, procurement leverage, and freight management without requiring clients to adopt a bundled service model[2].
3. Fabrik (Content Management & Ad Tech) – A CMS platform that integrates advertising technology, optimized for SEO and Core Web Vitals performance[3]. This version won recognition including a 2021 Digiday Media Award[3].
Additionally, FABRIK TECHNOLOGY LTD, a UK-registered private company focused on business and domestic software development, was dissolved on April 15, 2025[4].
The active Fabrik entities differentiate themselves through:
The supply chain Fabrik addresses a critical gap in modern retail: the fragmentation and inefficiency plaguing commerce logistics[2]. As e-commerce and DTC brands scale globally, demand for flexible, modular supply solutions has intensified. The platform's emphasis on "designing" supply rather than disrupting it reflects a maturing market where operational excellence and strategic alignment matter more than wholesale transformation.
The CMS and ad tech variant taps into the broader martech consolidation trend, where publishers and media companies seek integrated solutions that combine content control with revenue generation.
Fabrik's fragmented identity—multiple companies with overlapping names—reflects both the breadth of "Fabrik" as a brand and the challenge of distinguishing between legacy and current operations. The supply chain platform appears to be the most actively developed iteration, positioned to capture value as global retail continues to demand transparency and flexibility. The dissolution of the UK technology entity suggests consolidation within the Fabrik ecosystem, though the exact relationship between remaining entities remains unclear from available information.
