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EyeVerify is a technology company.
EyeVerify is a security company that develops EyePrint ID, a patented biometric verification solution for mobile devices. This highly accurate technology utilizes unique ocular patterns, captured via standard device cameras, to authenticate users. It provides a secure, password-free mobile experience, simplifying access and bolstering device and data protection.
Founded in 2012 by Toby Rush, EyeVerify was born from the recognition that traditional passwords presented significant friction and vulnerabilities in a rapidly mobilizing world. Rush aimed to innovate authentication by leveraging inherent human biometrics, thus offering both enhanced security and greater user convenience for digital interactions.
EyeVerify's product serves smart device users seeking secure and effortless digital access. The company's mission is to replace cumbersome authentication methods with swift, reliable biometric alternatives. It envisions creating a more trustworthy mobile ecosystem through foundational identity verification, enabling seamless and secure digital engagement.
EyeVerify has raised $10.6M across 4 funding rounds.
EyeVerify has raised $10.6M in total across 4 funding rounds.
EyeVerify has raised $10.6M in total across 4 funding rounds.
EyeVerify's investors include Mid-America Angels, Nebraska Angels, Qihoo 360, Kevin McGinnis, Think Big Partners, Steve Ellis, Think Big Ventures, Herb Sih, Flyover Capital.
EyeVerify was a Kansas City-based technology startup that developed EyePrint ID, a software-based biometric authentication platform using the unique patterns of blood vessels and white space in the human eye as a spoof-proof identifier[1][2][4][5][6]. Captured via a smartphone's front-facing camera like a selfie, it enabled password-free security for mobile banking, apps, and devices, serving banks, fintech firms, and enterprises like Wells Fargo, with a claimed 99.99% accuracy rate and no need for extra hardware[1]. Trusted by over three dozen banks and tech leaders, the company solved mobile identity verification challenges—answering "Who's holding the phone?"—before its acquisition by Ant Financial in late 2016, after which it operated as a subsidiary[1][2].
Founded in 2012 by Toby Rush as CEO, EyeVerify emerged from Rush's vision to leverage eye vasculature for superior mobile biometrics, outperforming fingerprints (hardware-dependent), facial recognition (gimmicky), or voice (environmentally sensitive)[1][2]. Headquartered in Kansas City's Startup Village, Rush bootstrapped the idea into a pure software play using existing phone cameras, securing $600,000 in seed funding within a month of launching its seed round in early 2012[2]. Early traction included demos at FinovateEurope 2016 (winning Best of Show) and FinovateFall 2016, integration with BioConnect's Identity Platform, and deployments like Wells Fargo's for corporate clients, culminating in its acquisition by Ant Financial less than a week after a strong Finovate return[1].
EyeVerify rode the mid-2010s mobile biometrics wave, coinciding with smartphone ubiquity and rising demand for secure, frictionless authentication amid password fatigue and cyber threats[1][2][3]. Its timing capitalized on front-camera proliferation, enabling software alternatives to hardware biometrics, influencing fintech security for banks and payments giants[1]. By pioneering eye-vein tech, it advanced liveness detection against spoofs, paving the way for today's multimodal biometrics in ecosystems like Ant Financial's Alipay, expanding secure access for underserved users in digital finance[1][6].
Post-2016 acquisition, EyeVerify integrated into Ant Financial (now Ant Group), likely enhancing global biometric security for billions in payments and services, with its Kansas City HQ retained[1]. Future trends like AI-driven biometrics, zero-trust mobile banking, and regulatory pushes for fraud-proof ID (e.g., PSD3 in Europe) position its tech for expansion amid rising deepfake risks. Its influence endures in passwordless futures, evolving from startup innovator to backbone of fintech giants—proving eye patterns unlock more than phones, but secure digital economies.
EyeVerify has raised $10.6M across 4 funding rounds. Most recently, it raised $6.0M Series A in August 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 20, 2014 | $6.0M Series A | Mid-America Angels, Nebraska Angels, Qihoo 360, Kevin McGinnis, Think Big Partners, Steve Ellis | |
| May 14, 2013 | $2.3M Series A | Mid-America Angels, Nebraska Angels, Think Big Ventures | |
| May 25, 2012 | $250K Other Equity | Herb Sih | |
| May 1, 2012 | $2.0M Seed | Flyover Capital |