eyecandylab is a technology company.
eyecandylab has raised $2.0M across 1 funding round.
eyecandylab has raised $2.0M in total across 1 funding round.
eyecandylab has raised $2.0M in total across 1 funding round.
eyecandylab's investors include LG Technology Ventures.
eyecandylab is a technology company specializing in augmented reality (AR) solutions that enhance TV, streaming, and video experiences, delivering interactive content triggered by videos on consumer mobiles and AR glasses to boost user engagement and e-commerce conversions by up to 94%.[1][2][3] It serves global telco operators, media/streaming platforms, and brands like O2, SKY, Verizon, Google, Red Bull TV, and Adidas, solving the problem of static video content by enabling immersive, shoppable AR overlays that create new revenue streams through direct-to-consumer products and home shopping.[1][2][5] Now an Accedo company, eyecandylab demonstrates growth momentum via high-profile cases like Emmy-nominated AR expeditions, 5G-enabled music videos, and the world's first AR home shopping broadcast in South Korea.[1]
Founded by a team of innovators in spatial computing and augmented reality with a passion for emerging technologies, eyecandylab emerged as a pioneer in video-triggered AR, raising a $1.5 million seed round around 2019 to develop its computer-vision software platform.[3][6] The idea stemmed from transforming passive video viewing into interactive experiences, gaining early traction through partnerships with major players like Comcast's Lift program and integrations with 5G networks from Ericsson and telcos.[1][3] Pivotal moments include launching the world's first AR-enhanced music video with Verizon and Capitol Records, an Emmy-nominated Mount Kilimanjaro expedition on Red Bull TV with Google, and acquisition by Accedo, marking its evolution into a key player in next-gen streaming.[1]
eyecandylab rides the convergence of AR, 5G, and streaming, timing perfectly with 5G's high-bandwidth rollout enabling low-latency AR overlays on video, amid rising demand for interactive TV to combat cord-cutting and boost e-commerce in media.[1][2] Market forces like telco-video bundles and direct-to-consumer shifts favor it, as static streaming seeks differentiation—evidenced by partnerships with Ericsson and Comcast.[1][3] It influences the ecosystem by pioneering AR-video standards, inspiring sustainability storytelling (e.g., Adidas ocean experiences) and immersive content, accelerating adoption in sports, music, and retail.[1]
eyecandylab is poised to expand its augmen.tv platform within Accedo, targeting deeper 5G-AR integrations, NFT-enhanced streaming, and global home shopping rollouts amid maturing AR glasses ecosystems.[1][4][5] Trends like AI-driven personalization and edge computing will amplify its interactivity edge, potentially evolving it into a standard for metaverse-ready video. As streaming monetization intensifies, its conversion-boosting tech positions it to redefine engagement, building on seed-funded origins to lead AR-enhanced media.
eyecandylab has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in August 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2019 | $2.0M Seed | LG Technology Ventures |