Loading organizations...
Key people at ExtendLogic.
ExtendLogic was founded by David Cao (Founder, CEO).
ExtendLogic is a San Francisco-based financial technology company that develops modern spend and expense management tools for small and mid-size businesses and their commercial banking partners. The organization addresses structural gaps within the business-to-business payment infrastructure by engineering digital card payment solutions that replace outdated corporate purchasing practices. By bridging the disparity between enterprise-grade software capabilities and the operational needs of smaller enterprises, the platform helps companies adapt to evolving commercial expectations. The firm leverages institutional expertise from major financial entities, including American Express, to build its core payment infrastructure and corporate expense frameworks. This approach allows smaller organizations to access sophisticated financial controls and virtual card issuance capabilities previously reserved for large corporate entities. ExtendLogic was established by a founding team that includes former American Express executive Andrew, alongside Danny Morrow, Joe Moss, Rohan Shah, and Woody Levin.
Key people at ExtendLogic.
ExtendLogic was founded by David Cao (Founder, CEO).
Extend is a San Francisco-based fintech startup founded in 2019 that provides a modern, API-first platform for product protection plans, modernizing the antiquated extended warranty industry through AI-driven technology and a proprietary, vertically integrated insurance stack.[2][1] It serves over 600 leading merchants, manufacturers, and retailers across sectors like electronics, furniture, jewelry, auto parts, sports, and fitness, solving pain points in legacy warranty offerings—such as frustrating claims processes and poor customer experiences—by enabling seamless digital protection plans that boost merchant loyalty (up to 2x) and open new revenue streams.[2][1] Extend has shown explosive growth, achieving a 40x revenue increase in its first full year (2020), projecting over 400% growth in 2021, reaching unicorn status with a $1.6B+ valuation after a $260M Series C led by SoftBank Vision Fund 2 (total funding >$315M), and completing its end-to-end insurance stack for nationwide coverage.[1][2]
(Note: Search results also reference a separate company named Extend, founded in 2017, focused on virtual cards and spend management for businesses via bank partnerships; this analysis centers on the product protection Extend, aligning with "ExtendLogic" as a likely reference to its logic-driven warranty platform, given the query context.[1][2][3][4])
Extend was co-founded in 2019 by Woodrow Levin (CEO), who identified frustrations with traditional extended warranties—"gotchas" in claims and poor customer service—and set out to create a digitally native alternative akin to "AppleCare for everything."[1][2] Levin's vision drove the company's launch amid rising e-commerce, quickly gaining traction: in 2020, it posted a 40x revenue jump from high demand for its AI-powered plans, followed by partnerships with hundreds of major retailers and the $260M Series C in 2021 that solidified its unicorn status with investors like SoftBank, Amex Ventures, and PayPal Ventures.[1][2] A pivotal moment came with the completion of its proprietary insurance stack, enabling full end-to-end control from offer to claims, marking a "major turning point" per Levin.[2]
Extend rides the e-commerce protection trend, capitalizing on post-pandemic online shopping surges where consumers demand frictionless post-purchase support amid a fragmented $10B+ U.S. warranty market.[1][2] Timing aligns with AI maturation and insurtech growth, enabling disintermediation of slow incumbents; market forces like rising returns (20-30% in retail) and loyalty pressures favor its stack, which boosts retention 2x via superior claims.[1] It influences the ecosystem by empowering merchants (e.g., via 600+ partners) to monetize protection as a service, fostering a shift toward embedded insurance in retail tech stacks and inspiring similar modernizations in adjacent spaces like auto and fitness.[2]
Extend is primed to dominate product protection as e-commerce evolves, leveraging its insurance ownership and AI for global expansion, deeper merchant integrations, and potential adjacencies like subscription-based coverage. Trends like AI claims automation and embedded finance will accelerate its path, potentially scaling revenue beyond current trajectories toward multi-billion valuations. Its influence may grow by redefining post-purchase as a loyalty engine, solidifying its role as the go-to for merchants modernizing warranties—echoing its founding mission to eliminate industry frustrations.[1][2]
