ExpertVoice

# ExpertVoice: High-Level Overview

ExpertVoice is an advocacy marketing platform that connects brands with industry professionals, sales associates, and influencers to generate authentic product recommendations and user-generated content.[2][3] Founded in 2004, the company operates a network of over 1 million vetted experts across more than 30 product categories, serving 900+ brands including 1-800-Flowers, The Hershey Company, Verizon, Microsoft, and Ferrari.[2][5]

The platform solves a fundamental marketing challenge: how brands can build trust and drive sales through credible, peer-to-peer recommendations rather than traditional advertising. ExpertVoice empowers professionals to access exclusive product education, firsthand experiences, and incentives, which in turn generates honest endorsements that influence consumer purchasing decisions.[2][4] The company generates approximately $44.6 million in annual revenue and employs 143 people, headquartered in Salt Lake City, Utah.[5]

Origin Story

ExpertVoice was founded in 2004 by a team that recognized the power of personal connection in purchasing decisions.[2] The company's original name was inspired by the ideal conversational distance between two humans—reflecting its core mission to help brands harness one-on-one recommendations.[2]

The company evolved significantly through strategic acquisitions and rebranding. In 2007, ExpertVoice acquired ProMotive, a website that rewarded field professionals for acquiring brand and product knowledge.[2] In 2012, the company rebranded to Experticity to emphasize its focus on member expertise and authenticity.[2] A pivotal moment came in 2016 with the acquisition of ReadyPulse, a software platform designed to amplify the online influence of real-world experts.[2] In 2018, the company rebranded again to ExpertVoice and launched its Advocacy Platform, marking its evolution into a product-based technology company.[2]

Core Differentiators

• Vetted Expert Network: Access to over 1 million pre-qualified professionals across 30+ product categories, providing brands with a trusted audience for product testing and advocacy.[5]

• Multi-Channel Advocacy Platform: The Advocacy Platform enables brands to run education campaigns, product seeding, surveys, and sampling initiatives while gathering pre-approved user-generated content that never expires.[3]

• Integrated Commerce & Measurement: Built-in e-commerce integrations and robust analytics dashboards allow brands to track ROI, monitor recommendations, and measure impact across all channels.[3]

• Credentialing Technology: The platform uses credentialing systems to manage and authenticate expert relationships, ensuring recommendations come from genuinely qualified professionals.[3]

• Cross-Platform Accessibility: Web, iOS, and Android apps provide seamless access for both brands and experts, enabling real-time engagement and campaign management.[3]

Role in the Broader Tech Landscape

ExpertVoice operates at the intersection of several powerful trends reshaping marketing: the decline of traditional advertising effectiveness, the rise of influencer and peer-to-peer marketing, and the growing demand for authentic user-generated content. As consumers increasingly distrust corporate messaging, brands are turning to trusted professionals and advocates—exactly the network ExpertVoice has built over two decades.

The company also benefits from the broader shift toward e-commerce and omnichannel retail strategies. By connecting brands with professionals who influence purchasing decisions across retail, online, and social channels, ExpertVoice positions itself as essential infrastructure for brands navigating a fragmented consumer landscape.[3][4] The platform's syndication partnerships, such as its integration with Bazaarvoice, extend its reach to over 1,750 global retailers, amplifying its influence in the review and recommendation ecosystem.[5]

Quick Take & Future Outlook

ExpertVoice has established itself as a durable player in advocacy marketing by solving a persistent problem: how to scale authentic recommendations in an age of skepticism toward traditional advertising. With over two decades of operational history, a substantial expert network, and a diversified client base spanning retail, e-commerce, and luxury brands, the company has demonstrated staying power.

Looking forward, ExpertVoice's growth will likely depend on deepening its platform capabilities—particularly in AI-driven content curation, predictive analytics for identifying high-impact advocates, and expanding into emerging product categories. As brands increasingly prioritize first-party data and authentic customer relationships, platforms that can efficiently connect companies with credible voices will become more valuable. The company's ability to evolve from a community-building service into a comprehensive technology platform positions it well to capture growing marketing budgets shifting away from traditional channels toward advocacy-driven strategies.