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§ Private Profile · Austin, TX, USA
SaaS platform for A/B testing and conversion optimization for marketing, e-commerce, and product teams, with expert marketplace.
Experiment Engine has raised $1.0M across 1 funding round.
Key people at Experiment Engine.
Experiment Engine was founded in 2014 by EJ Lawless (Vice President Growth, Co-founder).
Experiment Engine has raised $1.0M in total across 1 funding round.
Based in Austin, Texas, Experiment Engine developed a software-as-a-service platform that facilitated A/B testing and conversion rate optimization for corporate websites and mobile applications. The company operated a specialized marketplace connecting enterprise marketing and product teams with freelance conversion experts who delivered ready-to-test page variations to live web traffic. The enterprise secured $1 million in seed funding during 2014 from institutional backers including Founder Collective and Mercury Fund, alongside angel investors affiliated with Indeed.com. Early platform adopters reported tripling their monthly testing volume and achieving average conversion gains of 20 percent before the company was acquired by Optimizely in 2017. Following the strategic transaction, the core project management and reporting technology was integrated directly into the acquirer's existing application programming interfaces. Experiment Engine was originally founded in 2014 by chief executive officer Claire Vo.
Key people at Experiment Engine.
Experiment Engine has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in November 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2014 | $1M Seed | — | Capital Factory, G20 Ventures, IrishAngels, Motivate Ventures, Propeller VC, Springdale Ventures, DAN Graham, Ronyp Kahan, Eric Paley, Aziz Gilani | Announced |
Experiment Engine was a SaaS startup founded in 2014 in Austin, Texas, that built a comprehensive conversion optimization platform focused on A/B testing for web and mobile to boost sales and user engagement.[1][3] It served marketing and development teams at large enterprises running high-volume experiments, solving the problem of fragmented testing workflows by providing tools for project management, reporting, analysis, prioritization, hypothesis setup, and team collaboration atop Optimizely's core experimentation features.[1][3] The company demonstrated early traction through seed funding from investors like Corsa Ventures, Founder Collective, Mercury Fund, and Right Side Capital Management, plus participation in TechStars Austin, before being acquired by Optimizely in 2017 to enhance its platform for big-company collaboration needs.[3]
Experiment Engine was founded in 2014 by CEO Claire Vo in Austin, Texas, as a tech partner leveraging Optimizely's open developer platform and APIs to extend its A/B testing capabilities.[1][3] Vo and her team identified a gap in managing complex, resource-constrained experimentation at scale—where enterprises generated more test ideas than they could execute—building collaboration tools to track progress, export results like win rates, and share insights across teams.[3] Key early milestones included seed funding from prominent VCs and TechStars Austin incubation, culminating in Optimizely's acquisition in April 2017; Vo and several team members joined Optimizely to integrate the technology by year's end.[1][3]
Experiment Engine rode the 2010s surge in data-driven experimentation, as platforms like Optimizely democratized A/B testing for web/mobile optimization amid rising demands from large enterprises for scalable, collaborative tools.[3] Its timing aligned with "market forces" like growing enterprise hunger for experimentation to fuel growth, enabling "supertanker" companies to test ideas efficiently without siloed efforts.[3] By enhancing Optimizely's platform, it influenced the martech ecosystem, reinforcing Optimizely's shift to a full "experimentation platform" (e.g., Optimizely X) and supporting trends in conversion rate optimization for sales uplift.[1] Post-acquisition, its features bolstered Optimizely's (now part of AI-powered digital experience tools) role in helping incumbents compete via agile testing.[8]
Post-2017 acquisition, Experiment Engine's tech fully integrated into Optimizely, with Claire Vo leading its ongoing development to power enterprise experimentation at scale.[1] Looking ahead, its legacy endures in Optimizely's AI-enhanced platform, poised to capitalize on trends like AI-driven personalization and warehouse-native analytics for hyper-personalized 1:1 experiences.[8] As martech evolves toward full-stack experimentation engines, these tools will shape how enterprises unlock agility, with Experiment Engine's collaborative DNA enabling sustained growth in a testing-obsessed landscape—echoing its origins in bridging ideas to execution for sales impact.[1][3]
Experiment Engine was founded in 2014 by EJ Lawless (Vice President Growth, Co-founder).
Experiment Engine has raised $1.0M in total across 1 funding round.
Experiment Engine's investors include Capital Factory, G20 Ventures, IrishAngels, Motivate Ventures, Propeller VC, Springdale Ventures, Dan Graham, Ronyp Kahan, Eric Paley, Aziz Gilani.
