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§ Private Profile · Palo Alto, CA, USA
Mobile and online travel app for outdoor enthusiasts to create, share, and discover interactive trip maps and user-generated guides.
Key people at Everytrail.com.
EveryTrail was a Palo Alto, California-based mobile and online location-based travel application that enabled users to upload GPS tracks, photos, and videos to create interactive trip maps and share experiences with other travelers. The platform provided user-generated guides with detailed trip information for planning and discovering outdoor adventures worldwide. At its peak operational scale, the platform grew to hundreds of thousands of active users who uploaded approximately 1,500 new trips per day. The service initially targeted owners of Garmin GPS devices before expanding to smartphone users, providing comprehensive route data for hikers, cyclists, and outdoor enthusiasts. Throughout its history, the company established strategic partnerships with travel brands like Fodor's and was eventually acquired by TripAdvisor in 2011, before its assets were subsequently sold to AllTrails in 2016. EveryTrail was founded in 2006 by Joost Schreve.
Everytrail.com was an early trail discovery and mapping platform acquired by TripAdvisor in 2011 and later by AllTrails in August 2016, after which it was integrated into AllTrails' ecosystem.[1][2] AllTrails, the enduring company behind the domain's legacy, builds a mobile app and website that helps users discover, plan, and navigate over 450,000 global trails for hiking, biking, and outdoor activities, serving more than 65 million users including casual explorers and dedicated enthusiasts.[1][2][3] It solves the problem of fragmented trail information by offering GPS navigation, user reviews, weather updates, and community-shared routes, driving revenue through AllTrails+ subscriptions (1 million paid users by 2021) while committing 1% of revenue to environmental causes via 1% for the Planet.[1][3]
Since Spectrum Equity's 2018 majority investment, AllTrails has scaled dramatically: revenue grew over 10x, employee count from 12 to over 200, global expansion to 14 languages and every continent, and accolades like Apple's 2023 iPhone App of the Year, fueled by post-pandemic outdoor demand.[1][4]
Everytrail.com launched as a trail-sharing and GPS tracking service before TripAdvisor acquired it in 2011; AllTrails absorbed it in 2016 to bolster its database.[2] AllTrails itself was founded in 2010 (with official launch in December) by Russell Cook, who envisioned a comprehensive U.S. trails database, starting with AngelPad incubation and $400k seed funding from 500 Global and 2020 Ventures.[1][2][3] Early growth came from SEO dominance on searches like "hiking trails near me," reaching 200,000 users by January 2012 and 1 million installs by Q4 2012, boosted by a National Geographic partnership that merged Topo.com into AllTrails.[2][3]
Pivotal shifts included Ron Schneidermann joining in 2015 as COO/CMO (later CEO), enhancing content quality and user-generated features; 2018 Spectrum Equity's $75M investment for majority stake amid cash-flow positivity; and acquisitions like trails.com, iFootpath (2019), and GPSies (2019), plus international language support.[1][2][3]
AllTrails rides the post-pandemic outdoor recreation surge, capitalizing on heightened demand for nature escapes amid urban wellness trends and remote work flexibility.[1][4] Timing aligns with mobile GPS maturity, subscription economy growth, and climate awareness, enabling global scale from U.S.-centric roots via acquisitions like Everytrail.com.[2][3] Market forces like Apple's ecosystem favoritism (2023 App of the Year) and investor backing (Spectrum's growth focus) amplify its influence, while user-generated content mirrors social platforms' shift to experiential discovery.[1][2] It shapes the ecosystem by standardizing trail data, inspiring copycats, and promoting outdoor equity through accessible tools.
AllTrails will likely deepen AI-driven personalization (e.g., predictive trail matching) and AR navigation, targeting further subscriber growth beyond 1M amid sustained wellness booms.[1][3] Trends like climate tech integration and metaverse outdoor experiences could expand its role, with Spectrum's operating support fueling potential IPO or acquisition. As Everytrail.com's successor, it exemplifies how niche acquisitions build category leaders—poised to redefine "finding one's way outside" in a screen-bound world.[1][2]
Key people at Everytrail.com.