EverTrue is a company.
EverTrue has raised $22.0M across 3 funding rounds.
Key people at EverTrue.
EverTrue was founded by Brent Grinna (Founder & CEO).
EverTrue has raised $22.0M in total across 3 funding rounds.
EverTrue is a Boston-based SaaS company providing donor engagement and fundraising software for nonprofit advancement teams, particularly in higher education and philanthropy.[1][2][3] Its platform integrates social data from sources like LinkedIn and Facebook with traditional donor databases to help users segment donors, identify prospects, optimize outreach, and build relationships that increase giving.[2][5] Serving over 2,000 customers including more than 250 nonprofit institutions, EverTrue equips fundraisers with AI-powered insights, predictive modeling, and tools to scale engagement across the giving pyramid, addressing pain points like data access and donor insights.[3][5][6] Recent growth includes acquisitions like DonorSearch (September 2025) for AI donor discovery and The Solas Group for analytics, expanding its offerings to thousands of organizations while backed by Bain Capital Ventures and Rubicon Technology Partners.[2][6][7][8]
Founded in 2010 by CEO Brent Grinna, EverTrue emerged to apply for-profit tech advances to the nonprofit sector, focusing on donor management.[1][2] Grinna, with his background in advancement, aimed to solve key challenges like accessing locked CRM data and gaining real-time donor insights, starting with a social donor management methodology.[1][5] Early traction built on this foundation, growing to support over 300 customers by helping advancement professionals understand constituents and raise more funds.[5] Headquartered in Boston, the company has evolved through a decade of innovation, marked by 2025 acquisitions of DonorSearch and The Solas Group, solidifying its position as a leader in donor engagement and analytics.[3][6][7]
(Note: Search results reference a separate senior living nonprofit also named EverTrue, formerly Lutheran Senior Services, but context confirms this profile matches the fundraising software company.[4][9])
EverTrue rides the wave of AI-driven philanthropy tools amid shrinking major gift pools and rising nonprofit demands, timing perfectly with post-2020 giving surges and data explosion from social platforms.[6] Market forces like open integrations and AI automation favor it, enabling nonprofits to compete with for-profits in donor personalization while addressing talent shortages in advancement.[2][5][7] It influences the ecosystem by reinventing fundraising—shifting from static CRMs to dynamic, relationship-focused platforms—empowering 15,000+ organizations and setting standards for donor engagement software.[6]
EverTrue's trajectory points to deeper AI embedding and product expansions post-2025 acquisitions, potentially dominating donor pipelines as philanthropy grows amid economic pressures.[6][7] Trends like predictive analytics and open ecosystems will shape it, evolving influence from niche player to indispensable infrastructure for global nonprofits. Building on its mission to turn interactions into lasting relationships, EverTrue positions fundraisers to unlock generosity at scale, ensuring no donor is overlooked in pursuit of a better world.[1][3]
Key people at EverTrue.
EverTrue was founded by Brent Grinna (Founder & CEO).
EverTrue has raised $22.0M in total across 3 funding rounds.
EverTrue's investors include Bain Capital Ventures, Sequoia Capital, Brand Foundry Ventures, Collaborative Seed & Growth Partners, eonCapital, Foundry Group, MATH Venture Partners, Moonshots Capital, Outlander Labs, Practical Venture Capital, Red Swan Ventures, Techstars.
EverTrue has raised $22.0M across 3 funding rounds. Most recently, it raised $6.0M Series C in August 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2017 | $6.0M Series C | Bain Capital Ventures, Sequoia Capital | |
| Jul 1, 2014 | $11.0M Series B | Bain Capital Ventures, Sequoia Capital | |
| Mar 1, 2013 | $5.0M Series A | Bain Capital Ventures, Brand Foundry Ventures, Collaborative Seed & Growth Partners, eonCapital, Foundry Group, MATH Venture Partners, Moonshots Capital, Outlander Labs, Practical Venture Capital, Red Swan Ventures, Sequoia Capital, Techstars |