Everplans

# High-Level Overview

Everplans is a digital estate planning and personal information management platform that helps individuals organize, securely store, and share critical life documents and information with trusted family members and advisors.[1][2] The company serves consumers and businesses by providing a centralized digital vault for everything from legal and financial documents to healthcare directives, insurance policies, and personal wishes—essentially creating a comprehensive "Everplan" that loved ones would need if something happened to the account holder.[3][4]

The core problem Everplans solves is the widespread disorganization of vital personal information. Rather than having documents scattered across physical files, email, and various accounts, the platform consolidates this information in one secure location with guided workflows to ensure nothing is overlooked.[5] The company operates on a freemium model, with a free base app and a premium tier ($99.99 annually) that includes expert guidance, exclusive articles, and priority support.[4]

# Origin Story

Everplans was founded in 2012 by Abby Schneiderman and Adam Seifer, both of whom brought experience building and scaling technology businesses.[2] The company emerged from New York and has grown to serve a broad consumer base seeking better ways to manage end-of-life planning and personal organization.[3] In a significant milestone, Everplans was acquired by Precoa in October 2024, marking a transition in ownership and potentially signaling validation of the digital estate planning market.[2]

# Core Differentiators

• Bank-level security: All data is encrypted using modern standards with SSL encryption and two-step verification, and the platform complies with HIPAA regulations and has undergone SOC 2 Type II examination.[4][6]

• Guided, step-by-step interface: Rather than a blank slate, Everplans provides personalized guidance through its smart planning system, helping users navigate complex estate planning decisions with expert articles, checklists, and interactive workbooks.[1][3]

• Comprehensive scope: The platform covers an unusually broad range of information—from legal and financial documents to home management details, pet care instructions, and personal wishes—creating a complete life archive rather than just a document vault.[1][5]

• Secure sharing controls: Users maintain complete control over who accesses what information, with the ability to share specific items with multiple "deputies" (trusted people) without exposing the entire vault.[4][6]

• Affordable pricing: At $99.99 annually for premium access, Everplans positions itself as an accessible solution compared to hiring estate planning attorneys or financial advisors.[4]

# Role in the Broader Tech Landscape

Everplans operates at the intersection of several significant trends: the aging population's need for better end-of-life planning, the digitization of personal records, and growing consumer awareness around cybersecurity and data privacy.[4][5] The platform addresses a genuine market gap—most people lack organized systems for managing critical information, with research cited on Everplans' site showing that 65% of people feel anxious when critical information is scattered.[5]

The company's acquisition by Precoa in 2024 reflects broader investor interest in the digital estate planning and personal information management space. As digital assets and accounts proliferate, the need for centralized management tools becomes increasingly urgent for both individuals and their families. Everplans' emphasis on security compliance (HIPAA, SOC 2) positions it to serve not just consumers but also institutional partners and membership organizations like MOAA, which offers Everplans Premium to its members at discounted rates.[6]

# Quick Take & Future Outlook

Everplans has established itself as a leader in making estate planning accessible and less intimidating through technology. The platform's strength lies not in innovation for innovation's sake, but in thoughtful product design that acknowledges the emotional and practical complexity of end-of-life planning. The 2024 acquisition by Precoa suggests the company will likely expand its reach through new distribution channels and potentially integrate with complementary financial planning tools.

Looking ahead, Everplans' trajectory will likely be shaped by demographic trends (aging Baby Boomers), regulatory developments around digital asset management, and the broader shift toward personal data organization. As digital lives become more complex—with cryptocurrency, online accounts, and digital assets—platforms that help people document and transfer this information will become increasingly valuable. The company's focus on security and compliance positions it well to capture this growing market while maintaining the trust that's essential when handling sensitive personal information.