EverC

# EverC: High-Level Overview

EverC is an AI-driven risk intelligence and management platform that enables marketplaces, payment providers, and banks to safely scale their ecommerce operations by detecting and removing high-risk merchants, counterfeit products, and fraudulent activity.[1][3] Founded in 2015, the company has evolved into a critical infrastructure player in the digital economy, now operating as part of G2 Risk Solutions.[3] The platform monitors approximately 4 million merchants and has identified over 1 million product violations, scanning 2 billion webpages for data collection.[1]

EverC solves a fundamental problem facing the modern ecommerce ecosystem: the tension between growth and security. As online fraud has intensified and regulatory scrutiny has increased, payment providers and marketplaces face unprecedented financial, compliance, and reputational risks.[3] EverC's mission is to transform the internet into a safe and trusted place for ecommerce by automating the detection of money laundering, illegal products, and dangerous merchants—allowing stakeholders to focus on unlocking new business opportunities rather than managing risk manually.[1]

# Origin Story

EverC was founded in 2015 by Oded Zehav and Assaf Resnick to address the growing need for automated risk management in digital commerce.[1][2] The company is headquartered in Tel Aviv and New York, with additional offices in the UK and Shanghai, reflecting its global perspective on ecommerce challenges.[1] The founding team assembled domain experts in risk intelligence, data science, fintech, payments, and financial risk—bringing deep institutional knowledge from the financial services and fraud prevention sectors.[1]

The company's evolution reflects the maturation of the ecommerce risk landscape. What began as a specialized anti-money laundering (AML) and fraud prevention tool has expanded into a comprehensive merchant and marketplace risk platform, ultimately leading to its integration into G2 Risk Solutions, signaling consolidation within the fintech security space.[2][3]

# Core Differentiators

• Fully Automated AI-Driven Technology: EverC's machine learning and AI systems operate continuously without manual intervention, analyzing billions of data points to detect suspicious patterns that competitors may miss.[1][4] This automation enables real-time risk assessment at scale.

• Dual-Product Architecture: The platform offers two complementary solutions—MerchantView for merchant onboarding and lifecycle monitoring, and MarketView for product-level risk detection (counterfeit, hazardous, and recalled items).[3][4] This breadth allows comprehensive coverage across the merchant and product dimensions.

• Deep Web Intelligence: EverC's team includes experts in open-source, deep, and dark web monitoring, enabling detection of risks that surface-level analysis cannot identify.[4] This capability is particularly valuable for uncovering organized fraud rings and money laundering schemes.

• Precision and Scale: The platform has demonstrated over 95% precision rates in real-world deployments (such as with Wish, where it scanned 78 million listings since October 2022), balancing sensitivity with minimal false positives.[3]

• Regulatory Compliance Focus: Beyond fraud prevention, EverC emphasizes KYC (Know Your Customer) and AML compliance, positioning itself as essential infrastructure for regulated entities like banks and payment processors.[4]

# Role in the Broader Tech Landscape

EverC operates at the intersection of three powerful trends reshaping fintech and ecommerce:

Regulatory Intensification: Global regulators have dramatically increased scrutiny of online marketplaces and payment flows, particularly around money laundering and sanctions compliance. EverC's automation directly addresses the operational burden this creates, allowing institutions to scale compliance without proportional cost increases.

Fraud Acceleration: The shift to digital commerce has created new attack surfaces—counterfeit products, merchant fraud, and transaction laundering have become endemic problems. EverC's real-time detection capabilities position it as critical infrastructure in an arms race between fraudsters and platforms.

Marketplace Consolidation: As mega-marketplaces (Amazon, Wish, Alibaba) compete on trust and safety, demand for sophisticated risk management has become a competitive differentiator. EverC's partnerships with tier-one platforms demonstrate its role in enabling safe, rapid expansion into new geographies and seller categories.[3]

The company's integration into G2 Risk Solutions suggests the market is consolidating around comprehensive, end-to-end risk platforms rather than point solutions—a trend that favors well-capitalized, multi-product players.

# Quick Take & Future Outlook

EverC has positioned itself as an essential utility in the digital economy's risk infrastructure. As ecommerce continues to globalize and regulatory requirements intensify, the demand for automated, AI-driven risk management will only accelerate. The company's strength lies not in solving a temporary problem but in addressing a structural challenge that grows with the scale of online commerce.

The key question for EverC's trajectory is whether it can maintain technological differentiation as larger fintech and payment incumbents (Stripe, PayPal, Square) build competing capabilities in-house. Its integration into G2 Risk Solutions suggests a strategic pivot toward becoming a platform-agnostic risk layer—a position that could prove more defensible than competing directly with payment processors. Success will depend on deepening partnerships with tier-one marketplaces and payment providers while expanding into adjacent risk domains (supply chain verification, seller financing risk) where its merchant intelligence provides natural leverage.