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Based in Palo Alto, California, Euclid provides analytics software for brick-and-mortar retailers by utilizing Wi-Fi sensors to track customer foot traffic and behavior patterns. The company operates on a subscription software-as-a-service model, capturing mobile device MAC addresses to deliver quantitative insights regarding visitor counts, dwell times, and customer return rates across physical store locations. Its technology serves a wide variety of retail sectors, including apparel chains, quick-serve restaurants, shopping malls, auto parts retailers, home improvement centers, and large department stores. Operating at significant scale, Euclid has successfully tracked over 50 million mobile devices and secured $17.3 million in Series B funding from prominent venture capital firms such as Benchmark Capital, NEA, Harrison Metal, and Novel TMT Ventures. The enterprise was officially founded in 2011 by Scott Crosby and Brett Crosby, who previously co-founded Urchin.
Euclid has raised $43.5M across 4 funding rounds.
Euclid has raised $43.5M in total across 4 funding rounds.
Euclid has raised $43.5M in total across 4 funding rounds.
Euclid's investors include B Capital Group, Benchmark, Brand Foundry Ventures, Harrison Metal, New Enterprise Associates, Plug & Play Ventures, Charles Carmel, Groupe Arnault, Rick Yang, New Media Ventures, Amplo, Bling Capital.
Euclid Technology is a software company based in Bethesda, Maryland, specializing in Association Management Software (AMS) for trade associations, professional associations, and nonprofit organizations across North America.[1][2][3] Its flagship product, ClearVantage, is a comprehensive, device-agnostic platform offering membership management, web content management, social networking, event coordination, financial tools, business intelligence, and integrated APIs, available as SaaS or on-premise.[1][3][5][6] ClearVantage streamlines operations, boosts revenue, enhances member engagement, and processes up to 100 million transactions daily, serving hundreds of clients with a 97% retention rate.[3][4][5]
Founded in 1997 with around 30-37 employees and approximately $4 million in annual revenue, Euclid emphasizes U.S.-based development and support, delivering tailored implementations that drive client success.[2][3][5]
Euclid Technology was founded in 1997 in Bethesda, Maryland, emerging as a provider of innovative AMS solutions for member-based organizations.[2][4] Over more than 20 years, it evolved from basic software offerings to the robust ClearVantage platform, investing heavily in features like customizable member services, modern content management, event tools with branded mobile apps, and payments integration.[3][4][6] A pivotal moment came with its acquisition—status listed as "Acquired"—by Fullsteam, a holding company launched in 2018 by Aquiline Capital Partners, which accelerated growth through operational support, capital, and payments enhancements.[4] Key figures include Sukhbir Deol, Vice President of Software Development, underscoring a focus on in-house, U.S.-based talent across coasts.[2][3]
Euclid rides the wave of digital transformation in the nonprofit and association sector, where aging legacy systems are giving way to integrated, cloud-enabled AMS amid rising demands for member engagement, remote access, and data-driven decisions.[1][4][6] Timing aligns with post-pandemic shifts toward virtual events, mobile apps, and payments tech, amplified by private equity like Fullsteam's focus on vertical software consolidation.[4] Market forces favoring Euclid include robust demand for payments-integrated platforms and the need for scalable tools amid economic pressures on nonprofits, positioning it to influence ecosystem innovation by setting standards for customizable, high-retention AMS.[4][5]
Euclid Technology stands poised for accelerated expansion under Fullsteam's backing, leveraging payments innovations and API extensibility to capture more market share in a consolidating AMS space.[4] Trends like AI-driven personalization, deeper mobile integration, and regulatory pushes for data security will shape its trajectory, potentially evolving ClearVantage into a full ecosystem hub for associations.[1][6] As Euclid disrupts legacy providers with its client-centric, U.S.-made model, its influence could redefine operational efficiency for member organizations, building on two decades of 97% retention to drive the next era of association tech.[3][4]
Euclid has raised $43.5M across 4 funding rounds. Most recently, it raised $20.0M Series C in January 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2016 | $20M Series C | — | B Capital Group, Benchmark, Brand Foundry Ventures, Harrison Metal, NEW Enterprise Associates, Plug & Play Ventures, Charles Carmel, Groupe Arnault, Rick Yang, NEW Media Ventures | Announced |
| Feb 1, 2013 | $17M Series B | Benchmark | Amplo, B Capital Group, Bling Capital, Brand Foundry Ventures, Flex Capital, Harrison Metal, Mindset Ventures, Rick Yang, Paradigm, Plug & Play Ventures, Rebel Fund, Relay Ventures, ULU Ventures, Xfund, Anne Wojcicki, Jens Christensen, Othman Laraki, Patrick S. Chung, SAM Altman, NEA, Novel TMT Ventures | Announced |
| Nov 1, 2011 | $6M Series A | — | Amplo, B Capital Group, Bling Capital, Brand Foundry Ventures, Harrison Metal, Mindset Ventures, Paradigm, Rebel Fund, Xfund, Anne Wojcicki, Patrick S. Chung, SAM Altman | Announced |
| May 1, 2010 | $500K Seed | — | B Capital Group, Brand Foundry Ventures, Flex Capital, Harrison Metal | Announced |
