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§ Private Profile · 600 California St, San Francisco, CA 94108, USA
Incubator and creative technology studio for sports and entertainment, focused on NFT, Web3, metaverse, and play-to-earn gaming.
Based in Los Angeles, California, Ethernal Labs is a creative technology studio and incubator that develops non-fungible tokens, digital collectibles, and Web3 experiences for athletes, entertainers, and major consumer brands. The company facilitates the creation of metaverse-integrated applications and play-to-earn gaming platforms utilizing its proprietary ERN token ecosystem to generate value for creators. In February 2022, the enterprise secured $20 million in seed funding to expand its decentralized auction marketplace and interactive gaming initiatives. The financing round included strategic investments from prominent figures and venture firms such as former Google CEO Eric Schmidt, Fanatics owner Michael Rubin, and Polygon Studios. Additionally, the studio has established intellectual property partnerships with globally recognized figures including Leo Messi and Shaquille O'Neal to launch authenticated digital assets. Ethernal Labs was originally founded as an incubator division in 2021 by Nick Rose.
Ethernal Labs has raised $20.0M across 1 funding round.
Ethernal Labs has raised $20.0M in total across 1 funding round.
Ethernal Labs has raised $20.0M in total across 1 funding round.
Ethernal Labs's investors include B Capital Group, Contrary Capital, Cyberlaunch, EVE Atlas, Founders Fund, General Catalyst, Infinite Niches, Innovation Endeavors, Jetstream, Kleiner Perkins, Long Journey Ventures, NewView Capital.
Ethernal Labs has raised $20.0M across 1 funding round. Most recently, it raised $20.0M Seed in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2022 | $20M Seed | — | B Capital Group, Contrary Capital, Cyberlaunch, EVE Atlas, Founders Fund, General Catalyst, Infinite Niches, Innovation Endeavors, Jetstream, Kleiner Perkins, Long Journey Ventures, NewView Capital, Saga, Susa Ventures, The HIT Forge, Dylan Field, Emil Michael, Gokul Rajaram, Immad Akhund, Kevin LIN, Manik Gupta, Marc Benioff, MAX Mullen, Scott Banister, Thomas Noonan, Tony XU, Will Gaybrick, Michael G. Rubin, Thomas VU, Algorand, Banter Capital, Black Edge Capital, Kenetic Capital, Kinetic, Morningstar Ventures, Polygon Studios, Ripple | Announced |
Ethernal Labs is a premier creative and technology studio specializing in the innovation and production of digital products for global brands, internationally recognized personalities, and entertainment franchises.[1][3][5] It serves brands and IPs by empowering them with tailored strategies in the digital industry, designing authentic, bespoke products that foster communities and enhance engagement around emerging and established intellectual property (IP).[1] The studio builds web3-enabled products like NFT collections, fan tokens, virtual events, and play-to-earn gaming experiences such as The Exorians NFT avatar project, solving challenges in brand engagement, IP development, and interactive digital experiences.[2][4]
As a first-of-its-kind incubator and technology studio, Ethernal Labs leverages web3 technologies for interactivity and utility, acting as a creative and technological partner for launches in the metaverse and blockchain spaces.[1][2][4]
Ethernal Labs emerged as a pioneer in web3 creative tech, positioning itself as a first-of-its-kind incubator and technology studio focused on the interactivity and utility of web3 technologies.[2] Key early traction came in 2022 with the announcement of The Exorians, a next-generation NFT avatar project and play-to-earn gaming experience, marking its entry into blockchain gaming and digital collectibles.[2] The studio's evolution centers on expanding from IP development to full-spectrum services like NFT launches and virtual events, building on its core mission to create infinite possibilities in the digital realm for brands and entertainment.[1][4]
While specific founder details are not detailed in available sources, the company's rapid positioning as a leader in creative tech for global brands underscores its origins in the early web3 boom.[1][3]
Ethernal Labs rides the web3 and metaverse wave, capitalizing on the shift toward interactive, utility-driven digital assets like NFTs and blockchain gaming amid growing brand adoption of decentralized tech.[2][4] Timing aligns with the post-2021 NFT boom and evolving IP strategies, where market forces like community-owned digital experiences and play-to-earn models favor studios bridging creative production with web3 infrastructure.[1][2] It influences the ecosystem by incubating projects that strengthen brand-IP engagement, enabling global franchises to enter immersive digital realms and fostering developer-brand collaborations.[1][5]
Ethernal Labs is poised to expand its incubator model, potentially scaling NFT and gaming IPs like The Exorians into larger metaverse ecosystems as web3 matures beyond hype cycles. Trends like AI-enhanced IP creation, mainstream brand tokenization, and interoperable virtual worlds will shape its trajectory, amplifying its role in authentic digital community building. Its influence may evolve from niche studio to key web3 enabler for entertainment giants, tying back to its core strength in turning brands into interactive, community-powered forces in infinite digital possibilities.[1][2]