Equity38

Equity38 operates as a private investment firm, making tailored growth investments in leading consumer companies. The firm employs a curated approach, focusing exclusively on the consumer sector and leveraging an elite resource ecosystem. It partners closely with businesses, applying adaptable strategies and hands-on value creation to optimize results and achieve potential.

David Cox founded Equity38 in 2015, serving as the Managing Partner. The firm originated from his conviction that aligned expertise, focus, and resources significantly empower growth businesses. Cox's 25+ years in principal investing and leveraged finance, focused on lower middle market consumer growth, underpins the firm's specialized strategy.

Equity38 primarily collaborates with consumer company founders and management teams. Its mission is to build an enduring portfolio of leading consumer brands through influential partnerships and active value creation. The firm strives to deliver optimal outcomes, fostering superior stakeholder experiences.