Eppo is a technology company.
Eppo is the only platform that enables trustworthy, self-serve experimentation and feature management for every team: from simple A/B tests and rollout flags to AI personalization and marketing incrementality tests.
Eppo has raised $48.0M across 3 funding rounds.
Eppo has raised $48.0M in total across 3 funding rounds.
Eppo has raised $48.0M in total across 3 funding rounds.
Eppo's investors include 468 Capital, Amplify Partners, Bessemer Venture Partners, General Catalyst, Greylock, Hack VC, Innovation Endeavors, Menlo Ventures, Polygon, Scale Asia Ventures, Summit Partners, Tribe Capital.
Eppo is a technology company founded in 2021 that builds a next-generation experimentation platform designed to enable fast, reliable, and data-driven product decision-making. Its core product suite includes tools for A/B testing, feature flagging, and personalization, all integrated with modern data warehouses like Snowflake and Amazon Redshift. Eppo serves a broad range of customers from startups to large enterprises, helping them accelerate product innovation by connecting experiments directly to key business metrics such as revenue and subscriptions, thereby improving experiment velocity and decision quality[1][2][3][5].
The company was acquired by Datadog in 2025, which has helped scale its impact by integrating experimentation into observability and monitoring workflows. Eppo’s platform addresses the common problem where companies either build costly in-house experimentation tools or rely on fragmented solutions, enabling teams to run experiments without heavy engineering overhead and with rigorous statistical analysis. This has driven strong growth momentum as it gains adoption for its ease of use, statistical rigor, and ability to unify product, data science, and business teams around shared metrics[1][2][3].
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Eppo was founded in 2021 by a team inspired by the powerful experimentation systems developed at Airbnb, recognizing a gap in the commercial market for similarly robust and scalable experimentation tools. The founders observed that many companies repeatedly rebuild experimentation infrastructure internally, which is resource-intensive and inefficient. Eppo’s idea emerged to leverage the modern data stack and causal inference research to create a platform that ties product experiments directly to business outcomes, enabling a high-velocity experimentation culture accessible to companies of all sizes[2][4].
Early traction came from companies frustrated with existing tools that either lacked integration with business metrics or required significant engineering effort. Eppo’s approach of warehouse-native experimentation and seamless integration with feature flagging tools quickly resonated, leading to rapid adoption and eventual acquisition by Datadog in 2025[1][3].
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Eppo rides the growing trend of data-driven product development and the increasing importance of experimentation as a core business capability. As companies face pressure to innovate rapidly while minimizing risk, Eppo’s platform addresses the need for rigorous, scalable, and integrated experimentation tools that connect product changes directly to business outcomes. The timing is critical as more organizations adopt modern data stacks and seek to unify product, engineering, and analytics workflows.
By integrating experimentation with feature flagging and observability (via Datadog), Eppo is helping to establish experimentation as a fundamental discipline akin to monitoring or analytics. This integration supports faster innovation cycles, reduces technical debt from custom-built tools, and promotes a culture of continuous learning and optimization across industries[1][3][5].
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Looking ahead, Eppo is positioned to deepen its integration within Datadog’s ecosystem, expanding its reach to tens of thousands of organizations worldwide. Trends such as AI-driven personalization, real-time experimentation, and tighter alignment of product metrics with financial outcomes will shape its evolution. Eppo’s commitment to statistical rigor and ease of use will likely drive broader adoption, especially as companies seek to embed experimentation into their core product development and business strategies.
Its influence may grow beyond experimentation platforms to become a central hub for product intelligence, enabling smarter, faster, and safer feature delivery. As the market matures, Eppo’s ability to serve both startups and large enterprises with a unified platform will be a key competitive advantage, reinforcing the vision of making experimentation an entrepreneurial culture accessible to all teams[2][3][5].
Eppo has raised $48.0M across 3 funding rounds. Most recently, it raised $28.0M Series B in August 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2024 | $28.0M Series B | 468 Capital, Amplify Partners, Bessemer Venture Partners, General Catalyst, Greylock, Hack VC, Innovation Endeavors, Menlo Ventures, Polygon, Scale Asia Ventures, Summit Partners, Tribe Capital, Uncorrelated Ventures, Furqan Rydhan, Jean-Baptiste Rudelle, Ron Pragides, Spencer Kimball, Stani Kulechov | |
| Jun 1, 2022 | $4.0M Seed | Amplify Partners, General Catalyst | |
| Jun 1, 2022 | $16.0M Series A | Allison Pickens Ventures, formerly The New Normal Fund, Amplify Partners, Andreessen Horowitz, General Catalyst, Greylock, LGF, Menlo Ventures, Mischief Venture Capital, Hilarie Koplow-McAdams, Polygon, Tet Ventures, Tribe Capital, Charles Zedlewski, Furqan Rydhan, Jean-Baptiste Rudelle, Neha Narkhede, Ron Pragides, Stani Kulechov, William Hockey |