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Epiminds is a marketing technology company operating from an undisclosed location that develops an artificial intelligence powered operating system for digital marketing professionals. The company's core software utilizes a bot named Lucy, which coordinates over 20 autonomous agents to analyze advertising performance, plan campaigns, generate reports, and publish content directly to platforms such as Google Ads and Meta Ads. Operating on a SaaS subscription model, the startup secured 16 paying clients and generated contracted annual recurring revenue within its first 12 weeks of commercial operations. Epiminds recently emerged from stealth mode operations after raising $6.6 million in a seed funding round led by Lightspeed Venture Partners, with additional participation from EWOR and Entourage. The enterprise was officially founded in 2025 by former Google agency executive Elias Malm and former Spotify engineer Mo Elkhidir.
Epiminds has raised $7.0M across 1 funding round.
Epiminds has raised $7.0M in total across 1 funding round.
Epiminds has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Seed in October 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2025 | $7M Seed | — | Lightspeed Venture Partners, Visionaries Club, Pieterjan Bouten, WIM Derkinderen | Announced |
Epiminds is a Stockholm-based technology company that builds Lucy, a multi-agent AI marketing operating system designed to power AI-first marketing teams, particularly advertising agencies. Lucy coordinates over 20 specialized AI agents that analyze data, execute campaigns, optimize performance, and learn in real time across platforms like Google Ads, Meta Ads, LinkedIn, TikTok, and CRMs, automating routine tasks to free human talent for creative and strategic work.[1][2][3] It solves core agency pain points—fragmented data, slow decisions, uncertain AI adoption, and pressure for faster ROI on tight budgets—by providing an integrated, adaptive system that links insights to execution, reduces wasted spend, speeds onboarding, and boosts output without added headcount.[1][3]
Launched from stealth in 2025 with $6.6 million in funding led by Lightspeed Venture Partners (plus EWOR, Entourage, and angels like Booking.com's former CMO), Epiminds targets a market gap where legacy dashboards are siloed and point AI tools lack coordination, delivering proactive, trainable agents that mirror agency best practices.[1][2]
Epiminds was founded in 2025 by Elias Malm, a Google alum, and Mo Elkhidir, formerly of Spotify, who drew on their tech experience to address inefficiencies in marketing agencies amid rising AI demands.[1][3] The idea emerged from observing agencies' struggles with client transparency, fragmented data, and operational pressures, prompting the duo to create a "fully agentic AI marketing team" rather than siloed tools.[1][2]
A pivotal moment came with their stealth exit in October 2025, securing $6.6M to accelerate development of Lucy, their core product—an AI marketing manager leading specialized agents for reporting, bidding, creative analysis, and more—achieving early traction through faster insights and automation for agency users.[1][3]
Epiminds stands out in the AI marketing space through these key strengths:
Epiminds rides the agentic AI wave in marketing, where multi-agent systems shift from reactive tools to proactive teams amid explosive growth in AI adoption for adtech—fueled by clients demanding measurable ROI and agencies facing talent shortages.[1][2] Timing is ideal post-2025 AI breakthroughs, as market forces like tighter budgets and data fragmentation amplify demand for integrated platforms that scale creativity, not headcount.[1][3]
By influencing the ecosystem, Epiminds accelerates AI maturity in agencies, bridging legacy systems and future autonomy, potentially reshaping how $500B+ digital ad markets operate through benchmark-beating, evolving agents.[1]
Epiminds is poised to dominate agentic marketing AI, expanding Lucy's agent network and integrations to capture more agency workflows amid rising multi-agent adoption. Trends like real-time personalization and cross-platform orchestration will propel growth, with their early funding and founder expertise enabling rapid iteration. Their influence may evolve from agency disruptor to industry standard, empowering AI-first teams to outpace human-only operations—just as Lucy frees marketing talent today.[1][2][3]
Epiminds has raised $7.0M in total across 1 funding round.
Epiminds's investors include Lightspeed Venture Partners, Visionaries Club, Pieterjan Bouten, Wim Derkinderen.
