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Entrio is a Herzliya, Israel-based software company that provides an artificial intelligence-driven technology intelligence platform designed specifically for enterprise architects and corporate information technology teams. The platform delivers comprehensive visibility into complex organizational technology portfolios, encompassing commercial software, open-source applications, hardware infrastructure, external IT services, and proprietary in-house solutions. By utilizing automated data cleaning and advanced categorization, the system continuously updates asset inventories to facilitate accurate analysis and resource optimization across the entire enterprise. Users can leverage the software to conduct detailed peer benchmarking and streamline standard enterprise architecture workflows, allowing large organizations to identify system redundancies, reduce costs, and manage technological sprawl. While the company maintains its primary headquarters in the Middle East, it also operates international branch offices in New York and Hong Kong to support its growing global corporate client base and daily operations.
Entrio has raised $4.0M across 1 funding round.
Entrio has raised $4.0M in total across 1 funding round.
Entrio is a technology company that provides a real-time technology intelligence platform designed for enterprise architects and IT teams, specializing in responsible technology adoption for the financial sector and other large organizations.[1][2] Its core product maps, analyzes, and optimizes complex tech portfolios—including software, hardware, open-source, IT professional services, and in-house solutions—offering continuous visibility, peer benchmarking, consolidation opportunities, and compliance monitoring to reduce costs, mitigate risks, and accelerate decision-making.[1][2][3] Entrio serves enterprises with extensive third-party tech stacks, such as major banks, solving problems like siloed data, outdated information, overlapping solutions, uncontrollable spend, and manual processes that lead to inefficiencies and millions in wasted costs.[1][2][3] The platform deploys in days, delivers immediate ROI through AI-driven insights like Entrio Copilot, and maintains high security standards (ISO-27001 certified, SOC-2 ready).[1][2]
Founded in 2021 in Tel Aviv, Israel (formerly The Floor), Entrio has expanded with offices in New York and Hong Kong, emphasizing agentic AI for dynamic data updates and taxonomy.[1][2][5]
Entrio was founded in 2021 in Tel Aviv, Israel, by CEO and Co-Founder Avi Cohen and CTO Barry Chen, initially under the name The Floor before rebranding.[1] The company emerged amid growing enterprise challenges with sprawling tech stacks, where organizations struggled to track innovations, manage complexity, and ensure responsible adoption—particularly in finance, where compliance and cost control are critical.[1][2] Early focus centered on creating a live solutions catalog with integrations for discovery, consolidation, and reuse, addressing the overwhelm of siloed, messy data in hundreds or thousands of tech solutions.[1][2] Pivotal traction came from partnerships with some of the world's largest banks, rapid deployment capabilities (value in days), and innovations like Entrio Copilot, which leverages proprietary data and generative AI for secure, real-time insights—positioning it for success in the LLM era, as noted by its leaders.[1]
Entrio stands out in enterprise architecture through AI-powered automation and real-time data, distinguishing it from static catalogs or manual tools:
These features streamline EA workflows, cutting transformation delays and inflated budgets.[2]
Entrio rides the wave of exploding enterprise tech complexity, where organizations manage thousands of solutions amid rapid innovation, AI proliferation, and regulatory pressures—especially in finance, where third-party risks and compliance demand visibility.[1][2] Its timing aligns perfectly with the generative AI boom, integrating LLMs via Copilot for proactive intelligence while keeping data secure on-premises, countering fragmented tools that lag behind dynamic markets.[1] Market forces like rising tech spend, end-of-support risks, and sustainability mandates favor Entrio's optimization focus, enabling efficient growth and influencing the ecosystem by standardizing architecture decisions, fostering reuse, and empowering architects to benchmark against peers—ultimately reducing industry-wide waste and accelerating responsible adoption.[2][3]
Entrio is poised for expansion by deepening AI capabilities, targeting more verticals beyond finance, and scaling its global footprint from Israel, the US, and Hong Kong.[1][5] Trends like agentic AI evolution, stricter compliance (e.g., evolving SOC standards), and tech consolidation will propel its growth, potentially capturing a larger share of the enterprise architecture market as portfolios grow more unwieldy. Its influence may evolve from niche optimizer to indispensable platform, shaping how enterprises navigate AI-driven tech strategies—reinforcing its mission to make responsible tech adoption effortless in an overwhelming landscape.[1][2]
Entrio has raised $4.0M in total across 1 funding round.
Entrio's investors include American Family Ventures.
Entrio has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in November 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2023 | $4M Seed | — | American Family Ventures | Announced |