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§ Private Profile · 1460 Broadway, New York, NY 10036, US
Cloud permissions management platform automating just-in-time access provisioning and governance for enterprises across multi-cloud environments.
Entitle is a Tel Aviv and New York-based cybersecurity company that provides a cloud permissions management platform designed to automate just-in-time access provisioning across multi-cloud environments. Operating on a SaaS subscription model, the platform enables enterprise security teams to secure identities for users, applications, and data while reducing operational friction through self-service workflows and zero-standing privileges. The organization primarily serves corporate clients within the technology and insurance sectors, maintaining a customer base that features recognizable names such as Lemonade, At-bay, and K-Health. Following a $15 million seed funding round led by Glilot Capital Partners in February 2023, the startup was acquired by identity security provider BeyondTrust in April 2024 for an estimated valuation of $150 million. Entitle was founded in 2021 by former Israel Defense Forces Unit 8200 members Ron Nissim and Avi Zetser.
Entitle has raised $20.3M across 2 funding rounds.
Entitle has raised $20.3M in total across 2 funding rounds.
Entitle has raised $20.3M in total across 2 funding rounds.
Entitle's investors include Glilot Capital Partners, Angular Ventures, Bessemer Venture Partners, Cardumen Capital, Cyberstarts VC, Felicis Ventures, INT3, Ariel Maislos, Gerhard Eschelbeck, Nitay Joffe, Yinon Costica.
Entitle has raised $20.3M across 2 funding rounds. Most recently, it raised $15.0M Seed in February 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2023 | $15M Seed | Glilot Capital Partners | Angular Ventures, Bessemer Venture Partners, Cardumen Capital, Cyberstarts VC, Felicis Ventures, INT3, Ariel Maislos, Gerhard Eschelbeck, Nitay Joffe, Yinon Costica | Announced |
| Dec 16, 2013 | $5.3M Series A | — | — | Announced |
Entitle is a cloud permissions management platform that automates just-in-time (JIT) access for employees, contractors, and admins across cloud infrastructure and SaaS environments, reducing elevated access by 91% while maintaining productivity.[1][3] It serves security and IT departments in cloud-forward organizations, solving the problem of standing permissions that increase security risks in multi-cloud systems by enabling granular, ephemeral access tied to tasks, tickets, or rotations.[1][3][4] Founded in 2021, Entitle raised $15M before being acquired by BeyondTrust in April 2024 at a valuation between $100M and $150M, demonstrating strong growth momentum in the cybersecurity space.[1][2]
Entitle was founded in 2021 in New York, New York, with additional offices in Tel Aviv, Israel, originally under the name anycred before rebranding.[1][2] While specific founders are not detailed in available sources, the company emerged amid rising cloud adoption challenges, focusing on permissions management for SaaS and infrastructure.[1][5] Early traction came from its revolutionary approach to cloud authorization orchestration, attracting investors like CyberFuture (backed by Elron Ventures) for a $15M round, and pivotal validation through customer adoption at firms like Noname Security, Airtable, and Lemonade.[1][3] This led to its acquisition by BeyondTrust in 2024, marking a key milestone in scaling its impact.[1]
Entitle rides the multi-cloud and SaaS proliferation trend, where exploding roles and permissions create manual overload and persistent risks like over-privileged access.[1][4] Its timing aligns with heightened cybersecurity demands post-major breaches, as organizations shift from static permissions to zero-trust models emphasizing least-privilege JIT access.[3][4] Market forces favoring Entitle include regulatory pressures for audits (e.g., compliance reporting) and hybrid work amplifying insider threats, positioning it ahead of competitors like Indent and ConductorOne through scalability and dynamic resource handling.[1][4] By integrating with existing stacks and boosting agility, Entitle influences the ecosystem, enabling security teams to support DevOps without friction and setting a standard for automated governance in cloud-native environments.[3]
Post-acquisition by BeyondTrust, Entitle is poised to expand as a core component of integrated identity management, leveraging BeyondTrust's resources for broader enterprise reach and enhanced features like AI-driven access orchestration.[1][4] Trends like zero-trust maturation, AI-automated security, and edge computing will shape its trajectory, amplifying demand for ephemeral permissions amid rising ransomware and supply-chain attacks. Its influence may evolve from a standalone innovator to a foundational layer in privileged access management (PAM), potentially redefining how cloud-forward companies balance security and speed—echoing its origins in taming the chaos of modern permissions.