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Key people at Enticent.
Enticent was founded in 2002 by Mike Becker (Founder, Chief Operating Officer).
Enticent is a provider of turnkey database, email, and loyalty marketing programs for media companies, operating from an undisclosed headquarters location. The organization develops the StickyFish platform, a software system that facilitates points-based loyalty rewards for audiences interacting with mobile services and broadcast station content. These solutions assist radio broadcasters in building comprehensive opt-in listener databases to systematically strengthen audience engagement across a scale of more than 300 media companies. The enterprise has secured contracts with major broadcast networks, serving prominent corporate customers such as Clear Channel, CBS Radio, and Emmis, including stations like KMVN. Following a strategic integration partnership with the mobile marketing firm HipCricket, Enticent was subsequently acquired by Triton Digital Media to expand its digital audio services. The company's specific founding year and the identities of its original founders remain publicly undisclosed.
Key people at Enticent.
Enticent is a company specializing in mobile marketing solutions, primarily serving broadcasters and media companies. Its core product helps broadcasters better connect with their listeners through targeted mobile marketing campaigns, enhancing audience engagement and monetization opportunities. By leveraging mobile technology, Enticent addresses the challenge of reaching and interacting with audiences in an increasingly mobile-first world, supporting broadcasters in adapting to digital consumption trends. The company has demonstrated growth momentum through partnerships, such as with HipCricket, which expand its reach and capabilities in mobile marketing[2].
Enticent emerged as a technology provider focused on mobile marketing for broadcasters. While specific founding details and founders' backgrounds are not widely documented, the company’s evolution is marked by strategic partnerships that have helped it scale its mobile marketing platform. A pivotal moment includes its partnership with HipCricket, a notable player in mobile marketing, which has likely contributed to Enticent’s growth and expanded service offerings[2]. The company’s roots appear tied to the broadcast and media technology sector, with a focus on innovating how broadcasters engage audiences via mobile devices[5].
Enticent rides the trend of mobile-first media consumption and the increasing importance of personalized, direct-to-consumer marketing channels. As audiences shift from traditional broadcast to mobile platforms, broadcasters need innovative tools to maintain engagement and revenue streams. Enticent’s solutions align with this market shift, leveraging mobile marketing to help broadcasters adapt to changing consumption habits. The timing is critical as mobile device usage continues to dominate, and advertisers seek more targeted, measurable marketing channels. Enticent thus plays a role in enabling broadcasters to remain competitive in the evolving digital media ecosystem[2][5].
Looking ahead, Enticent is positioned to capitalize on the continued growth of mobile media consumption and the increasing sophistication of mobile marketing technologies. Future trends shaping its journey include advancements in data analytics, programmatic advertising, and integration with emerging broadcast platforms like streaming and OTT. Enticent’s influence may grow as broadcasters increasingly rely on mobile engagement tools to sustain and grow their audiences. Continued partnerships and technology innovation will be key to maintaining its competitive edge and expanding its footprint in the mobile marketing space.
In summary, Enticent is a specialized mobile marketing company focused on empowering broadcasters to engage mobile audiences effectively, riding the wave of mobile media consumption trends with strategic partnerships and tailored solutions.
Enticent was founded in 2002 by Mike Becker (Founder, Chief Operating Officer).
