Enthuse
Enthuse is a company.
Active
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Financial History
Total Raised
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Valuation
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Leadership Team
Key people at Enthuse.
Frequently Asked Questions
Who founded Enthuse?
Enthuse was founded by Brian York (Founder/CEO).
Enthuse is a company.
Key people at Enthuse.
Enthuse was founded by Brian York (Founder/CEO).
Enthuse refers to multiple entities, but the most prominent tech-focused company is the UK-based Enthuse (enthuse.com), a SaaS platform providing branded digital fundraising, donation, and event registration technology for charities.[2][3] It builds tools like fully branded fundraising pages, integrated with major UK events (e.g., London Marathon, Great Run), mobile-ready donation forms, virtual events, Strava integration, and automated page creation to give charities full control over supporter data and relationships.[2][4] Serving nonprofits and good causes, it solves the problem of generic, third-party branded fundraising platforms that prioritize intermediaries over charities, enabling stronger donor loyalty, higher funds raised (e.g., 100% page creation rates), and financial predictability.[2][3][4] Originally formed by rebranding CharityCheckout and Primo Events, it shows strong growth as one of the UK's 50 fastest-growing startups, with awards like Charity Today's Partnership of the Year.[4][7]
Other entities include Enthuse Marketing (enthuse-marketing.com), a US women-owned agency specializing in education-led marketing for food, beverage, and hospitality brands, founded in 2016 with 400+ employees across 44 states and WBENC-certified rapid growth.[1][6] There's also the Enthuse Foundation, its nonprofit arm supporting women entrepreneurs via community, education, capital, and a marketplace.[5][6]
The core Enthuse tech company was founded by Chester Mojay-Sinclare, who developed a passion for fundraising in 2008 through street fundraising, emphasizing personalized supporter connections.[3] Frustrated by transactional online platforms that sidelined charities' branding, he launched Enthuse to prioritize charities, evolving from core donation tech to a full suite including event integration and virtual tools via the 202X rebrand of CharityCheckout and Primo Events.[3][4] Key milestones include Forbes 30 under 30 Social Entrepreneurs recognition (2018), rapid product expansions like Strava/live streaming integration, and growth accolades.[3][4][7]
Enthuse Marketing originated in 2016 from a leader in experiential marketing/business operations and a seasoned elementary educator, blending teaching philosophy with brand education to foster trust-based growth in hospitality.[1][6] It spawned the Enthuse Foundation to address women entrepreneurs' isolation via mentorship and grants.[5][6]
Enthuse (fundraising) rides the wave of digital transformation in nonprofits, where post-pandemic virtual/hybrid events and data privacy demands (e.g., GDPR) favor owned platforms over commoditized ones.[4] Timing aligns with rising online giving—UK charity digital fundraising surged amid events like London Marathon—enabling scalability for global beneficiaries.[2][3] Market forces like supporter fatigue from generic sites and need for personalization boost its edge, influencing the ecosystem by setting standards for ethical tech (no logo-bombing) and integrations that cut abandonment, helping charities like Dig Deep win awards.[4][7] It champions fundraisers' resilience, fostering a brighter sector amid economic challenges.[4]
Enthuse Marketing taps experiential marketing in hospitality recovery, using education to differentiate amid crowded CPG spaces, while its Foundation advances women-led tech/consumer brands.[1][6]
Enthuse (fundraising tech) is poised for expansion into more global events and AI-driven personalization, capitalizing on virtual/hybrid trends and data sovereignty to dominate ethical fintech for good causes.[4][7] Regulatory pushes for transparency and growing £10B+ UK charity digital market will amplify its lead, potentially evolving into a full CRM powerhouse influencing how nonprofits own the donor journey.[2][3] Watch for US/EU scaling and deeper analytics.
Enthuse Marketing will likely deepen hospitality AI integrations and Foundation grants, solidifying women-led impact.[1][6] Both exemplify purpose-driven tech teaching stakeholders to "love the brand" or cause, tying back to their teacher-founders' trust-building origins for sustained growth.
Enthuse was founded by Brian York (Founder/CEO).
Key people at Enthuse.
