Enthiosys

Based in Silicon Valley, California, Enthiosys is a professional services firm that provides software product management consulting, strategic advisory, and innovation development services. The organization specializes in collaborative product development techniques, specifically utilizing proprietary frameworks such as Innovation Games to assist technology companies in structuring their long-term product roadmaps. Operating primarily within the software and telecommunications sectors, the firm delivers specialized management consulting services to large enterprise clients, including major multinational corporations such as Qualcomm. The consultancy focuses on facilitating bold innovation strategies that align technical execution with broader corporate business objectives. The firm restructured its executive leadership team to support ongoing operations when Jason Tanner assumed the role of chief executive officer in 2010. Originally established as an independent advisory practice in 2003, the enterprise was subsequently reincorporated under the name Enthiosys in 2004 by founder Luke Hohmann.

Enthiosys is a product-management and innovation consulting firm that helps companies design, prioritize, and deliver software and product strategies using participatory practices and Agile/product-management techniques. [3]

High-Level Overview

Enthiosys is a boutique product strategy and innovation consulting firm focused on helping organizations discover customer value, design product and pricing approaches, and accelerate product delivery through workshop-driven and participatory methods. [3]
The firm’s work centers on product management, innovation games, and Agile practices—serving product teams, executives, and organizations seeking to improve discovery, alignment, and go-to-market decisions. [3]

Origin Story

Enthiosys traces its roots to Luke Hohmann Consulting (founded 2003), which was renamed Enthiosys, Inc. the following year; the company evolved from Luke Hohmann’s early work on collaborative product discovery and the Innovation Games® approach he popularized in the 2000s. [3]
Luke Hohmann has been a central figure in the firm’s history; in 2010 Jason Tanner became CEO while Hohmann retained a board/chair role as the company expanded its product-management consulting and training offerings. [3]

Core Differentiators

• Workshop-driven, participatory methods: Enthiosys builds on Innovation Games® and other collaborative approaches to surface customer insights and align stakeholders during product discovery and strategy work. [3]
  - Product management and Agile focus: The firm emphasizes modern product management practices and Agile delivery, pairing strategy with practical product and team coaching. [3]
  - Foundational thought leadership: Originating from Luke Hohmann’s books and methods gives the firm a recognizable intellectual foundation in collaborative innovation. [3]
  - Executive-to-team support model: Leadership transitions and hires (e.g., bringing in leaders with product management consulting backgrounds) show a mix of strategic and delivery-oriented capabilities. [3]

Role in the Broader Tech Landscape

• Riding the discovery and product-led trend: Enthiosys operates at the intersection of product management, customer discovery, and Agile transformation—areas of sustained demand as companies move toward product-led growth and evidence-driven roadmaps. [3]
  - Timing and market forces: Increased emphasis on customer-centered design, faster delivery cycles, and outcome-based product teams favors consultancies that can rapidly align organizations and build repeatable discovery practices. [3]
  - Influence: Through training, published methods (Innovation Games®), and client engagements, Enthiosys contributes to how teams run discovery workshops, prioritize features, and structure product decisions across mid-size and enterprise clients. [3]

Quick Take & Future Outlook

• Near-term trajectory: Expect continued demand for workshop-led discovery, product-strategy consulting, and Agile/product training as organizations invest in building repeatable product discovery and pricing capabilities. [3]
  - Trends that will matter: Wider adoption of product-led growth, AI-assisted discovery and prioritization tools, and outcome-focused metrics will shape the firm’s engagements and service offerings. [3]
  - Possible evolution: Enthiosys may further productize its intellectual property (workshop templates, digital facilitation tools, or training programs) or deepen partnerships with firms that scale product management training. [3]

Quick reminder: most publicly available, authoritative information about Enthiosys’s history and positioning is summarized by Applied Frameworks’ company history page and associated industry profiles, which document the 2003 founding (Luke Hohmann Consulting → Enthiosys) and leadership changes such as Jason Tanner becoming CEO in 2010 [3].