Loading organizations...
Key people at enjoei.
Based in São Paulo, Brazil, enjoei operates as a peer-to-peer fashion marketplace that facilitates the buying and selling of secondhand and new apparel, footwear, beauty products, and accessories. The technology company generates revenue through transaction intermediation and processes significant volume, reporting BRL 495 million in gross merchandise value during 2020 alongside $19.1 million in annual revenue. Operating with a workforce of 348 employees, the platform attracts approximately 12.6 million monthly visits from individual consumers participating in the growing circular retail economy. The firm competes directly with major regional e-commerce players such as OLX Brazil and MercadoLivre, while maintaining a public equity listing on B3's Novo Mercado segment for corporate governance. Enjoei was originally founded in 2009 by entrepreneurs Tiê Lima and Ana Luiza McLaren to modernize the digital resale market across Latin America.
Key people at enjoei.
Enjoei S.A. (BVMF: ENJU3) is Brazil's largest online marketplace for used items, operating a peer-to-peer (C2C) platform that connects sellers and buyers of secondhand products like fashion, accessories, furniture, electronics, and home goods.[1][2][3][4] It serves millions of monthly users—around 12.6 million visits in recent data—primarily in Brazil, solving the problem of sustainable consumption by enabling affordable reuse, reducing waste, and promoting a circular economy aligned with UN SDG 12.[2][4] The company also offers new items, physical stores for adult fashion, and services like delivery, payments, chat negotiation, and filters for browsing; it reported growing net revenue from BRL 79.61 million in 2020 to BRL 265 million in 2024, with 404 employees and a focus on fashion categories driving BRL 495 million GMV in 2020.[1][2][3]
Founded in 2012 and headquartered in São Paulo, Brazil, Enjoei started as Enjoei.com.br Atividades de Internet S.A., pioneering the C2C used goods marketplace in a market dominated by platforms like OLX and Mercado Livre.[1][2][3] Key founders and long-term leaders include CEO Tiê Lima (since 2009), Executive VP and Chairman Ana Luiza McLaren Moreira Maia e Lima (HR officer role since 2009), and CTO Carlos Eduardo Brando (since 2009), who built the platform from its early days.[1][3] The idea emerged from recognizing untapped demand for peer-sold used fashion and goods, gaining traction through user-friendly features like photo uploads, pricing tools, and negotiations; it rebranded to Enjoei S.A. in May 2021 and went public on B3's Novo Mercado for high governance standards.[1][4]
Enjoei rides the global secondhand market boom, particularly in fashion, where Brazil's resale sector is expanding amid economic pressures for affordability and rising sustainability demands—its BCG collaboration highlights consumer profiles shifting to circular models.[4] Timing aligns with post-pandemic e-commerce acceleration in Latin America, where platforms like Mercado Livre dominate but leave niches for specialized C2C resale; Enjoei influences by normalizing reuse, reducing fashion waste (a major polluter), and educating users on conscious buying via filters and donations.[2][3][4] In Brazil's consumer discretionary sector, it pressures incumbents to adopt greener practices while scaling GMV and revenue, fostering a broader ecosystem of peer marketplaces and ESG-focused retail tech.[1][3]
Enjoei is poised to capitalize on Brazil's maturing secondhand economy, potentially doubling revenue through deeper fashion penetration, AI-enhanced matching, and physical-online synergies amid trends like Gen Z's resale preference and regulatory pushes for circularity.[2][4] Expect expansion in high-margin categories like kids' goods and electronics, plus international learnings from global peers, though competition from Mercado Livre remains a risk. Its influence will grow by embedding ESG deeper into e-commerce, proving C2C models drive profitable sustainability—reinforcing its role as Brazil's reuse pioneer from a simple 2012 idea to a B3-listed leader.[1][3][4]
