Payments and scheduling for services professionals in LATAM
Encuadrado automates booking, payments, and invoicing for solo practitioners running appointment-based businesses in LATAM.
Key people at Encuadrado.
Encuadrado was founded by Tomas Aguilera (Founder) and Thomas Maremaa (Founder).
Key people at Encuadrado.
Encuadrado is a Chilean SaaS platform that automates booking, payments, and invoicing for solo service professionals across Latin America, enabling them to manage their businesses efficiently without needing assistants[1][2]. It primarily serves independent practitioners such as hairdressers, personal trainers, dentists, and therapists by simplifying client scheduling and payment collection online, addressing the widespread reliance on informal tools like WhatsApp for business management[2][7]. Since its 2019 launch, Encuadrado has onboarded over 1,000 sellers and charges a subscription fee (~$40/month), offering a cost-effective alternative to hiring administrative staff[2].
Founded in 2019 by Tomás Aguilera (CTO) and co-founders, the idea originated from Aguilera’s personal insight into his mother’s dental practice, where appointment scheduling was cumbersome and manual[2]. After graduating from Y Combinator’s Summer 2021 batch, Encuadrado raised $1.5 million in seed funding from investors including Pioneer Fund and Prodigio Capital, fueling its expansion into Mexico and plans to add point-of-sale systems[2][3][4]. The company’s growth reflects the large self-employed workforce in Chile (27.2%) and broader LATAM demand for digital tools that streamline service business operations[2].
Encuadrado rides the wave of digital transformation in Latin America’s large informal and self-employed workforce, where many service professionals lack access to efficient digital tools for client management and payments[2]. The timing is critical as LATAM’s digital payments infrastructure matures and demand for SaaS solutions tailored to micro and small businesses grows. By automating administrative tasks, Encuadrado empowers entrepreneurs to scale their businesses and formalize operations, contributing to financial inclusion and ecosystem modernization[2][4]. Its model aligns with global trends of platform-based service management and fintech integration for SMEs.
Looking ahead, Encuadrado is poised to deepen its market penetration in LATAM by expanding product features such as POS systems and possibly broader financial services integration. Trends like increasing smartphone adoption, digital payments growth, and the formalization of informal sectors will shape its trajectory. As it scales, Encuadrado could become a foundational platform for solo professionals, influencing how service businesses operate and get paid in the region. Its evolution from a simple booking tool to a comprehensive business management platform will be key to sustaining competitive advantage and ecosystem impact[2][4].
In summary, Encuadrado leverages technology to transform how Latin America’s vast population of solo service providers manage bookings and payments, offering a scalable, affordable alternative to traditional administrative methods and contributing to the digital empowerment of the region’s micro-entrepreneurs.
Encuadrado was founded by Tomas Aguilera (Founder) and Thomas Maremaa (Founder).
