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§ Private Profile · Los Angeles, CA, USA
SaaS conversational text messaging platform for eCommerce brands, using AI and human assistance to prevent cart abandonment and promote sales.
Based in Los Angeles, California, Emotive develops a conversational text messaging platform that enables midsize eCommerce brands to scale direct customer marketing campaigns via SMS. The software combines artificial intelligence automation with human assistance to manage cart abandonment, promote sales, and deliver personalized product recommendations, integrating directly with major storefronts like Shopify and Magento. Operating under a software as a service business model, the enterprise supports approximately 40,000 users and generates an estimated $14.5 million in annual revenue with a current workforce of 21 to 50 employees. Emotive secured a $50 million Series B funding round in February 2021 that propelled its peak valuation to $400 million, backed by prominent venture capital firms including CRV, Mucker Capital, and Stripes. The mobile marketing organization was founded in 2018 by chief executive officer Brian Zatulove and chief product officer Zachary Wise.
Emotive has raised $79.0M across 4 funding rounds.
Emotive has raised $79.0M in total across 4 funding rounds.
Emotive has raised $79.0M across 4 funding rounds. Most recently, it raised $20.0M Series B in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2022 | $20M Series B | — | Amplify Partners, CRV, Karim Faris, Mucker Capital, Optum Ventures, Stripes, Telescope Partners | Announced |
| Feb 1, 2021 | $50M Series B | CRV | ACT ONE Ventures, Amplify Partners, Foundry Group, Karim Faris, Matchstick Ventures, Mucker Capital, Softbank Group, Sprettert, TenOneTen Ventures, Stephen Romanoff, Saagar Kulkarni | Announced |
| May 1, 2020 | $6M Series A | — | ACT ONE Ventures, BAM Ventures, Floodgate, Foundry Group, Jungle Ventures, M34 Capital, Matchstick Ventures, Mucker Capital, Outliers Capital, Polygon Labs, SeaX Ventures, Softbank Group, Sprettert, TenOneTen Ventures, Tribe Capital, Unpopular Ventures, Vertex Ventures HC, White Star Capital, Y Combinator, Kevin LIN, Samvit Ramadurgam, Stephen Romanoff | Announced |
| Sep 1, 2019 | $3M Seed | — | ACT ONE Ventures, Floodgate, Foundry Group, M34 Capital, Matchstick Ventures, SeaX Ventures, Softbank Group, Sprettert, TenOneTen Ventures, Vertex Ventures HC, Y Combinator, Stephen Romanoff | Announced |
Emotive has raised $79.0M in total across 4 funding rounds.
Emotive's investors include Amplify Partners, CRV, Karim Faris, Mucker Capital, Optum Ventures, Stripes Group, Telescope Partners, Act One Ventures, Foundry Group, Matchstick Ventures, Softbank Group, Sprettert.
Emotive is a Los Angeles-based technology company founded in 2018 that builds a conversational SMS marketing platform for eCommerce brands. It enables scalable two-way text messaging to foster 1:1 customer relationships, driving higher conversion rates and revenue growth.[1][5] The platform serves eCommerce businesses by solving the problem of inefficient one-way blasts through behavioral triggers, automations, integrations with platforms like Shopify, and advanced attribution tracking, guaranteeing 5X ROI with human-led support from ex-agency experts.[1][5] With $54.5M in total funding—including a $50M Series B—Emotive has shown strong momentum, earning G2 Best Software Awards, Leader status in SMS Marketing, and rapid expansion in revenue, customers, and 220 employees, generating $46.2M in revenue.[1]
Emotive was founded in 2018 in Los Angeles, California, targeting the gap in eCommerce communication tools.[1] While specific founders are not detailed in available sources, the company quickly gained traction by focusing on conversational texting, raising $54.5M across two rounds, with the pivotal $50M Series B fueling accelerated growth in revenue, customer base, and headcount.[1] A key milestone came post-Series B when Emotive won G2’s Best Software Awards for 2022 and secured a Leaders quadrant spot in G2’s SMS Marketing Grid due to strong customer reviews, solidifying its market position.[1]
Emotive rides the surge in SMS marketing for eCommerce, where mobile-first communication boosts engagement amid rising ad fatigue and privacy regulations limiting email and cookies.[1][5] Timing aligns with eCommerce's post-pandemic boom and the shift to personalized, conversational commerce, amplified by integrations with dominant platforms like Shopify. Market forces favoring Emotive include high SMS open rates (near 100%) and scalability for direct revenue impact, positioning it to influence the ecosystem by setting standards for two-way automation and ROI transparency in a fragmented martech space.[5]
Emotive is primed for continued dominance in eCommerce SMS, with potential expansion into omnichannel (e.g., WhatsApp, AI-driven personalization) amid growing demand for zero-party data tools. Trends like headless commerce and real-time customer journeys will amplify its platform, while further funding or acquisition by a Shopify/Klaviyo peer could scale it globally. As conversational marketing evolves, Emotive's human-supported, high-ROI model will likely cement its role as the go-to for brands scaling personal relationships at speed—echoing its core promise of transforming texts into revenue.