Embrace Mobile
Embrace Mobile is a technology company.
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Leadership Team
Key people at Embrace Mobile.
Embrace Mobile is a technology company.
Key people at Embrace Mobile.
Key people at Embrace Mobile.
Embrace is a growth-stage technology company providing a user-focused observability platform for mobile and web applications, built on OpenTelemetry standards. It offers real user monitoring (RUM) tools that capture performance data, session replays, and insights to tie technical issues like crashes, regressions, and bottlenecks directly to end-user impact and business outcomes[1][2][3][4]. Serving engineering, DevOps, SRE, product, and data science teams at companies such as The New York Times, Marriott, Warby Parker, Masterclass, Home Depot, and Cameo, Embrace solves the problem of opaque mobile and web user experiences by delivering 100% session data in actionable formats, enabling faster issue resolution and optimized digital experiences[2][4][6]. With $77M in total funding, including a $20M growth round, and participation in Y Combinator's S19 and Growth programs, the company demonstrates strong momentum, evidenced by recent expansions like Web RUM and a team of 51-200 employees[3][4][5].
Founded in 2016 in Culver City, California (also listed as Los Angeles, CA), Embrace was established by Eric Futoran as Founder and CEO, with Fredric Newberg as CTO and Co-Founder[1][2][4]. Futoran brings deep mobile expertise from founding Scopely, the leading mobile games publisher behind titles like Yahtzee, Walking Dead, and Star Trek, as well as building the first data management platform (DMP) at Aggregate Knowledge and early work at Trilogy[4]. Originally known as Pubfirst, the company pivoted to focus on mobile observability, gaining early traction through Y Combinator's Summer 2019 batch (S19) and later its highly selective Growth program (YCG F21)[1][2][4]. Pivotal moments include raising $77M across four rounds, with a landmark $20M growth funding led by NEA in participation with Greycroft, AV8 (Allianz), and Eniac, fueling product innovation[5].
Embrace rides the observability wave in a mobile-first world, where apps drive revenue but performance issues erode user trust amid rising expectations for seamless digital experiences[2][4]. Timing aligns with OpenTelemetry's adoption as the open standard for telemetry data, enabling Embrace's ecosystem integrations and modernization of legacy stacks[1][2]. Market forces like exploding mobile/web traffic, complex hybrid apps, and DevOps demands for end-to-end visibility favor its approach, especially as competitors like AppMagic (market intel) and Stack (SaaS growth) focus on narrower analytics[1]. By influencing the ecosystem through open-source SDKs and YC networks, Embrace empowers startups and enterprises to prioritize user-centric metrics, reducing churn and accelerating innovation in sectors like media, retail, and gaming[3][4].
Embrace is poised to dominate user-focused observability as mobile/web RUM becomes table stakes for engineering excellence, with Web expansion unlocking broader markets and OpenTelemetry cementing interoperability[2][6]. Upcoming trends like AI-driven anomaly detection and edge computing will amplify its data-rich platform, potentially driving acquisitions or IPO paths given $77M funding and blue-chip customers[4][5]. Its influence may evolve from mobile specialist to full-stack digital experience leader, continually humanizing tech through brutal honesty and ownership—core values that propelled it from Pubfirst to YC growth star[2]. This positions Embrace to transform how teams build apps users love, echoing its mission since day one.
