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Based in Vancouver, Washington, Embed Financial Technologies develops a business-to-business financial infrastructure platform that provides securities execution, clearing, settlement, and custody services through its proprietary application programming interfaces. The company enables broker-dealers, registered investment advisors, banks, trust companies, and financial technology firms to integrate United States equities and options trading features directly into their own consumer applications. Prior to its acquisition, the enterprise raised $20 million in seed funding at an $80 million valuation from prominent venture capital investors including Y Combinator, Bain Capital Ventures, and Propel Venture Partners. Operating through its FINRA-approved subsidiary Embedded Clearing LLC, the infrastructure provider was subsequently acquired by cryptocurrency exchange FTX US in 2022 to facilitate traditional stock trading for its digital asset investors. Embed Financial Technologies was originally founded in 2021 by former Square executive Michael Giles.
Embed Financial Technologies has raised $40.0M across 2 funding rounds.
Embed Financial Technologies has raised $40.0M in total across 2 funding rounds.
Embed Financial Technologies (also known as Embedded) is a fintech startup founded in 2020 that builds software enabling mobile apps to integrate stock-trading capabilities seamlessly. It targets app developers and businesses seeking to embed brokerage services, solving the problem of complex financial integrations by providing a modern clearing and custody infrastructure[1][3]. The company raised $80M in total funding, including a $20M seed round pre-launch and a $60M recent round, signaling strong growth momentum before its acquisition by FTX US in June 2022, which enhanced FTX's white-label brokerage offerings[1].
Headquartered in Vancouver, Washington, with under 25 employees and revenue below $5M, Embed focused on developer-friendly tools amid the rise of embedded finance[1].
Embed was established in 2020 by former Square executive Michael Giles, who aimed to create a "modern clearing and custody business from the ground up" in the fintech space[1][3]. The idea emerged from gaps in traditional clearing services, attracting $20M in pre-launch seed funding to build embedded stock-trading tech for mobile apps[3]. Early traction included rapid funding growth to $80M total across two rounds, culminating in its pivotal acquisition by FTX US in June 2022, which allowed FTX to expand white-label services to apps and users[1].
Embed rides the embedded finance trend, where non-financial apps incorporate trading, payments, and custody to create seamless user experiences. Timing aligned with post-2020 fintech boom, fueled by mobile-first consumers and regulatory shifts favoring API-driven finance[1][3]. Market forces like rising app monetization needs and crypto-traditional finance convergence (evident in FTX acquisition) favored its model, influencing the ecosystem by accelerating white-label solutions and challenging incumbents in clearing[1].
Post-acquisition, Embed's tech bolsters FTX US's expansion into embedded brokerage, potentially scaling via FTX's user base amid recovering crypto markets. Trends like AI-driven personalization and global regulatory harmonization will shape its path, evolving its influence toward broader fintech embeddings beyond stocks. As embedded finance matures, Embed exemplifies how targeted infrastructure unlocks app-based financial innovation, tying back to its core mission of simplifying trading access[1][3].
Embed Financial Technologies has raised $40.0M across 2 funding rounds. Most recently, it raised $20.0M Series A in October 2021.
Embed Financial Technologies has raised $40.0M in total across 2 funding rounds.
Embed Financial Technologies's investors include Abstract Ventures, Andreessen Horowitz, Atreides Management, Bain Capital Ventures, Chemistry VC, Commerce Ventures, Creative Juice, Curie.Bio, Exponent Founders Capital, Gradient Ventures, Kindred Capital VC, Lightspeed Venture Partners.
