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§ Private Profile · Fremont, CA, USA
A technology company that developed and launched ad tech systems for advertising partners, focused on advertising applications.
eMadison was a venture-backed technology company based in an undisclosed location that developed and deployed an integrated software system designed for advertising and related commercial applications. The enterprise officially launched its primary digital platform to the broader market in 2000 after securing $12.9 million in initial venture capital funding to support its technological development. Prior to its public release, the firm conducted extensive beta testing of its proprietary software architecture alongside various corporate advertising partners to refine its core product offerings. Despite its substantial early capitalization and initial product deployment within the competitive digital marketing sector, the business struggled to maintain its operational momentum and commercial viability. Consequently, the organization was forced to significantly scale back its core business operations and reduce its overall market presence by April 2001. eMadison was originally founded in 1999.
eMadison has raised $13.0M across 1 funding round.
eMadison has raised $13.0M in total across 1 funding round.
eMadison has raised $13.0M across 1 funding round. Most recently, it raised $13.0M Series A in June 2000.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2000 | $13M Series A | — | Drive Capital | Announced |
eMadison — High-Level Overview
eMadison appears to be a technology company (not clearly an investment firm) that builds enterprise-grade software and services focused on digital transformation for sectors such as property/real‑estate tech, fintech and industrial/operational technology, positioning itself as a provider of large-scale web and mobile applications, cloud and AI-enabled “super app” solutions and security/OT/IT integrations. Evidence of this positioning comes from sites using the Madison/Madison Technologies name that describe AI-driven super apps for PropTech/FinTech, cloud/Dev/QA teams and industrial/operational technology solutions[1][4].
Origin Story
Available public records and company descriptions indicate multiple related “Madison” brands and a long history dating back to early 1990s in various markets: some Madison entities started as hardware/distribution businesses (cables, connectors) in 1991 and later re‑framed under a Madison Group structure to consolidate services, IP and acquisitions[2]. Other Madison‑branded organisations (Madison Technologies / Madison Technology Group) present themselves as evolving from specialist vendor/consulting origins into cloud, software and OT/IT enablement firms[3][4]. This suggests eMadison (or Madison Technologies variants) likely evolved from an earlier hardware/distribution or consulting business into a software and platform services company through acquisitions, productization and expansion into AI/cloud services[2][4]. Founders and specific early‑stage milestones for an entity named exactly “eMadison” were not found in the provided records; company filings for similarly named Madison Technology Limited exist in public registries but do not directly describe an “eMadison” product brand[6].
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Notes and limitations
eMadison has raised $13.0M in total across 1 funding round.
eMadison's investors include Drive Capital.