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Key people at Elke Grupp.
Elke Grupp is an automotive retail organization based in Tallinn, Estonia, that operates regional dealerships and provides sales and aftersales services for passenger vehicles. The company focuses on the Toyota and Lexus brands across the Estonian and Lithuanian markets, selling an average of 6,500 new and used cars annually. In addition to its core vehicle sales operations, the dealership network manages a maintenance and service division that processes over 100,000 customer visits per year. The enterprise operates with a recorded share capital of 245,022 EUR and recently expanded its leadership team by appointing Kati Truusalu to the management board. The organization is overseen by a supervisory board that includes notable figures such as Urmas Sepp and Indrek Kasela. Tracing its initial automotive retail legacy back to the year 1990, Elke Grupp was officially founded in 1993.
Elke Grupp is an Estonian automotive group comprising 12 companies, primarily focused on selling Toyota and Lexus passenger cars through 10 dealerships in Estonia and Lithuania, alongside aftersales support including maintenance, repairs, parts, and accessories.[1][2][3] Employing over 300 people, it sells around 6,500 new cars annually and handles more than 100,000 aftersales visits per year, with the parent company Elke Grupi AS managing strategy.[1][6] Financially, the group reports total sales of €1.24 million in 2024 (with exports at €143 million, mainly to Lithuania), showing upward trends in sales despite domestic declines, and subsidiaries like Elke Mustamäe AS achieved €49.5 million in revenue in 2022 with 2.49% net profitability.[2][3]
Elke Grupp traces its roots to 1990, when its oldest subsidiary, Elke Mustamäe AS, opened in Tallinn as one of Estonia's first car maintenance and repair companies, initially focusing on Toyota servicing.[1][2][3][5] In 1992, it expanded to an official Toyota office and began selling new vehicles; by 1993, Elke Mustamäe became a full Toyota dealer.[3] The group evolved into Elke Grupi AS as the parent, growing to 12 companies with 10 dealerships across Estonia (e.g., Tallinn, Narva, Rakvere, Kuressaare) and Lithuania (Vilnius, Kaunas), adding Lexus representation.[1] Key figures include board members Ragnar Sepp, Sirli Rahu, and Kati Truusalu, who oversee operations.[5]
Elke Grupp operates in the automotive retail sector amid Estonia and Lithuania's post-Soviet market maturation, riding trends like digital services (e.g., MyT app, recall checks) and reliable Japanese brands in a region favoring durable vehicles amid economic volatility.[1][2] Timing benefits from EU integration boosting exports (up to €162 million forecast for 2025) and Lithuania's growth, countering Estonia's domestic slowdowns.[2] It influences the Baltic ecosystem by sustaining Toyota/Lexus presence—critical as one of the first such importers—supporting over 300 jobs and aftersales infrastructure that enhances vehicle longevity and owner trust in emerging markets.[1][3]
Elke Grupp's export momentum, especially in Lithuania, positions it for steady growth despite flat profits (0% margin) and a forecasted 13.1% turnover dip in 2025, driven by EU demand for hybrids and services.[2][8] Electrification trends and Toyota's push into EVs/hybrids will shape its path, potentially expanding digital tools and accessories. Its influence may grow as a stable Baltic player, humanizing car ownership in the region—much like its 1990 origins as Estonia's pioneer importer.
Key people at Elke Grupp.
