Eleven, Inc.

Founded in 1999 by Michael Borosky and Rob Price, Eleven is a San Francisco creative agency that develops category defining ideas for major brands including Google, Apple, Lyft, Virgin America, and Visa. The firm translates business and product strategies into brand innovation, media activation, and consumer experience design through a diversified mix of Agency of Record relationships and project marketing campaigns. Operating with approximately 74 to 100 employees, the organization generated more than 25 million dollars in annual revenue during the 2024 fiscal year. After earning industry recognition as a top small agency and winning Cannes Lions awards, the company was acquired by Vision7 International in 2018 to expand its North American footprint. Today, executive leaders like Chief Executive Officer Courtney Buechert continue to guide the agency in blending advertising and design for technology startups and established corporate clients.

Eleven, Inc. is a creative marketing and advertising agency that builds integrated brand, content and experience work for clients—originally founded in San Francisco in 1999 and serving technology, healthcare, hospitality and other consumer and B2B sectors with multidisciplinary creative services and campaign execution[2][1].

High‑Level Overview

• Eleven, Inc. is a full‑service creative agency that produces brand strategy, advertising, content, media activation and experience design for corporate and consumer clients; it presents itself as multidisciplinary and culture‑driven rather than limited to one medium[2][5].[2][5]
• Who it serves: clients include technology, healthcare, education, golf, food, transportation and luxury hospitality brands (the firm has case studies and client lists spanning those industries)[1][4].[1][4]
• Problem it solves / value proposition: Eleven helps brands create category‑defining ideas and integrated campaigns that drive business results across brand, content and activation channels; in practice this includes creative strategy, production and marketing‑operations improvements (e.g., accounts‑payable automation case work referenced in a vendor case study)[2][1].[2][1]
• Growth momentum: founded in 1999, Eleven grew from an 11‑person shop to a 50–100+ person agency with multimillion‑dollar revenue reported in commercial directories, and maintains ongoing client engagements and case studies showing operational expansions such as adoption of payment automation to scale back‑office efficiency[1][2].[1][2]

Origin Story

• Founding year and evolution: Eleven was founded in 1999 as a small, 11‑person creative shop in San Francisco and expanded into an award‑winning agency of dozens to over a hundred staff serving national and global brands over the following decades[1][2].[1][2]
• Early positioning and growth: the agency positioned itself as multidisciplinary—combining brand innovation, creative content, media activation and experience design—which helped it win clients across sectors and evolve from boutique beginnings to a mid‑sized integrated agency[2][5].[2][5]
• Notable moments: vendor case studies (for example with Edenred Pay) indicate the agency scaled not only creative output but also financial and operational sophistication by adopting systems that provided rebates and efficiency gains, suggesting a professionalization of back‑office practices as the firm grew[1].[1]

Core Differentiators

• Multidisciplinary, integrated model: Eleven emphasizes cross‑channel thinking (brand + content + media + experience) rather than siloed creative services, positioning itself as a single partner for strategy through activation[2][5].[2][5]
• Culture and creative positioning: the agency markets itself as using culture to craft ideas that go “one louder,” signaling a cultural/branding sensibility intended to produce standout work rather than template campaigns[2].[2]
• Sector specialization breadth: while rooted in creative advertising, Eleven has demonstrable experience across technology, healthcare, hospitality and consumer sectors—plus a dedicated integrated practice for luxury hospitality through an India‑based counterpart/branch that emphasizes hospitality communications[4][3].[4][3]
• Operational maturity for clients: case work shows Eleven can integrate operational solutions (e.g., payment automation partnerships) to deliver client and internal financial upside beyond creative deliverables[1].[1]

Role in the Broader Tech / Marketing Landscape

• Trend alignment: Eleven rides multiple long‑running trends—integrated brand/content/commerce strategies, the fusion of creative with data and activation, and demand for agencies that can deliver cross‑platform experiences—making its multidisciplinary approach timely for brands seeking unified campaigns[2][5].[2][5]
• Timing and market forces: continued client demand for content at scale, direct‑to‑consumer engagement, and measurable media activation favors agencies that blend creative and activation capabilities; Eleven’s integrated positioning and track record in diverse verticals align with these market forces[2][4].[2][4]
• Influence: as a mid‑sized agency with case studies demonstrating both creative work and operational partnerships, Eleven contributes to the ecosystem by providing work opportunities for creatives and by modeling agency evolution from boutique creative practice to integrated business partner[1][2].[1][2]

Quick Take & Future Outlook

• Near term: Eleven is likely to continue leaning into integrated offerings—content production, media activation and experience design—while deepening vertical specialization (hospitality, tech, healthcare) to differentiate in competitive agency markets[2][4].[2][4]
• What to watch: growth signals would include expanded global footprints or partnerships (e.g., regional offices or alliances), larger retained client relationships, and further operational/technology partnerships that allow the agency to capture more value (as illustrated by vendor rebate programs in client finance operations)[1][2].[1][2]
• Potential evolution: Eleven may evolve toward a hybrid model combining creative agency services with in‑house production and data activation capabilities to meet client demands for speed and measurable ROI; success will depend on sustaining creative reputation while scaling delivery and technology partnerships[2][1].[2][1]

If you want, I can:

• Pull a current client list and recent campaigns for Eleven, Inc. with source citations.
• Build a one‑page competitor map comparing Eleven to three peer agencies in San Francisco.
• Summarize their case studies (creative and operational) into slide‑ready bullets. Which would be most useful?