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Key people at Elementaree.
Elementaree is a consumer meal kit and ready-to-eat food delivery service based in Moscow, Russia, that provides customers with pre-portioned ingredients alongside detailed preparation recipes. The company operates primarily through online distribution channels with supplementary offline retail development, targeting active urban families seeking personalized and convenient dietary solutions. To scale its logistics and production capabilities, the enterprise has raised approximately $9.3 million across multiple venture capital financing rounds, including a notable $5 million capital injection during the 2020 surge in grocery delivery demand. The company's corporate capitalization table features a diverse mix of strategic investors and institutional funds, backed by recognizable entities such as French vegetable producer Bonduelle, sovereign wealth fund RDIF, Skolkovo Ventures, and the agricultural conglomerate Rusagro. Elementaree was originally founded in 2013 by former McKinsey consultant Olga Zinovyeva and Silard Bushka.
Key people at Elementaree.
Elementaree is a Moscow-based meal kit delivery company founded in 2014 that provides personalized, subscription-based meal kits with pre-portioned ingredients and simple recipes for quick home cooking, typically in about 15 minutes.[1][2][3] It serves individuals and families seeking convenient, healthy home-cooked meals tailored to goals like weight loss or wellness, operating in the competitive food delivery sector with total funding of $8.37M and currently in a secondary market stage.[1][5] The service emphasizes ready-to-cook and ready-to-eat options delivered to doorsteps, positioning it within broader food, grocery, and wellness tech ecosystems.[1][4]
Elementaree was founded in 2014 in Moscow, Russia, entering the growing meal kit market with a focus on personalized nutrition programs.[1][2] While specific founder names and backgrounds are not detailed in available sources, the company emerged amid rising demand for convenient home meal solutions, offering sliced ingredients with recipes to simplify cooking and reduce grocery shopping time.[1][3] Early traction included inclusion in expert collections for food delivery and wellness tech, with operations centered at its Moscow headquarters; a 2021 promotion highlighted seasonal adaptations like late-autumn meal kits.[1]
Elementaree rides the global meal kit and food delivery trend, accelerated by e-commerce growth and post-pandemic preferences for home cooking without shopping efforts.[1][4] Timing favors it in Russia’s urban markets like Moscow, where convenience services thrive amid busy lifestyles and wellness booms, as seen in its expert placements in 1,523-company food delivery and 1,370-company wellness tech lists.[1] It influences the ecosystem by personalizing nutrition in a sector dominated by larger players, contributing to tech-enabled grocery disruption while navigating regional logistics and competition.[1][2]
Elementaree’s subscription personalization positions it for steady growth in wellness-driven food tech, potentially expanding ready-to-eat options amid rising demand for ultra-convenient meals. Trends like AI-tailored nutrition and sustainable sourcing could shape its path, especially if it scales beyond Russia. Its influence may evolve through partnerships or acquisitions in secondary markets, reinforcing convenience as a staple in daily wellness routines—echoing its core promise of making food personal every day.[1][3][5]
