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Key people at Electronic Retailing Association.
The Electronic Retailing Association is a trade association based in McLean, Virginia, and Brussels, Belgium, that represents the international multi-channel and home shopping industry, including teleshopping and direct-to-consumer retailing. The organization supports its global membership base through industry events, strategic partnerships, and regulatory advocacy across markets in Europe, Asia, the Americas, and the Middle East. Prior to ceasing its United States operations, the historical association operated with 12 staff members and generated approximately $4.5 million in annual revenue from membership dues and trade show fees. The current leadership board for the 2023 to 2025 term includes industry executives such as Jonathan Gregory of Oak Lawn Marketing International and Andrew Malcher of Brand Creations Group Limited. The Electronic Retailing Association was originally founded as the National Infomercial Marketing Association in 1990 by entrepreneur Kevin Harrington.
Key people at Electronic Retailing Association.
Electronic Retailing Association (ERA) is a trade association that represents the direct-to-consumer and multi‑channel retailing industry (often called DRTV, teleshopping, and omni‑channel direct response) rather than a for‑profit company providing products or venture capital services[1].[2]
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech and Retail Landscape
Quick Take & Future Outlook
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