EdSights

EdSights is an education‑technology company that builds an AI‑powered, SMS/chatbot platform to capture students’ real‑time “voice” (non‑cognitive data) and deliver actionable insights and automated referrals to campus resources to improve retention and student success[5][2].

High‑Level Overview

• Mission: Build a *student‑centered higher‑education system* by amplifying the student voice so institutions can identify and address barriers to persistence and degree completion[5][2].
  - Investment philosophy / Key sectors / Impact on startup ecosystem: (EdSights is a portfolio company—JMI Equity announced a strategic growth investment to accelerate the company’s scale in higher‑education software)[2]. That investment signals confidence in student success / higher‑education SaaS as an attractive growth sector and will likely increase consolidation and product investment in ed‑tech retention tools[2].
  - What product it builds: An AI chat/SMS platform (Student Voice Platform) that proactively engages students, collects non‑cognitive signals (financial stress, mental health, academic issues), scores student voice, and routes at‑risk students to campus supports[5][2].
  - Who it serves: Colleges and universities (partnering with 100s of institutions nationwide, including independent colleges) and their student populations[2][4][5].
  - What problem it solves: Makes traditionally hidden, hard‑to‑measure student needs visible at scale, increasing early detection of at‑risk students and enabling targeted, timely interventions to boost retention and completion rates[2][5].
  - Growth momentum: EdSights reports millions of conversations to date and high opt‑in/engagement rates; in 2024–25 it announced a large strategic growth investment from JMI Equity to accelerate expansion across U.S. higher education[2][3].

Origin Story

• Founders and background: EdSights was co‑founded by sisters Claudia and Carolina Recchi, whose experience as first‑generation college students and international entrants to U.S. higher education inspired the product[5].
  - How the idea emerged: Their personal experience navigating college and observing institutional gaps in supporting students motivated creation of an AI/SMS chatbot to give students an always‑available voice and route them to resources[5].
  - Founding year / evolution: The company grew through Techstars support and evolved from an SMS chatbot into a broader Student Voice Platform with AI, integrations, a Student Voice Score, and modules for admit and retention workflows[1][5].
  - Early traction / pivotal moments: Rapid adoption across many colleges, deployment of ML‑powered chatbots engaging tens of thousands of students, and the strategic growth investment from JMI Equity (announced in a 2024–2025 release) mark key inflection points for scale[3][2].

Core Differentiators

• AI + SMS first approach: Uses natural‑language processing and machine learning over SMS/chat to meet students where they are and maintain high opt‑in and engagement rates[2][3].
  - Student Voice Score (SVS): A proprietary scoring/insight mechanism that quantifies student‑reported non‑cognitive barriers to success, giving institutions an actionable metric[5].
  - Focus on non‑cognitive data: Emphasis on mental health, financial stress, belonging and other affective signals that are traditionally under‑captured in administrative data[2][5].
  - Workflow integrations and referrals: Automates connections to campus services and provides administrators real‑time dashboards and operational insights to act quickly[5][2].
  - Evidence and scale: Millions of conversational interactions and partnerships with hundreds of institutions provide a dataset and product validation that help differentiate EdSights from smaller campus tools[2].

Role in the Broader Tech Landscape

• Trend they’re riding: AI‑driven student engagement, conversational interfaces, and analytics for student success—and broader institutional demand for measurable outcomes and retention‑improving tech[2][5].
  - Why timing matters: Colleges face enrollment and retention pressures plus constrained budgets, creating demand for scalable, automated solutions that surface student needs and improve ROI on student support[2].
  - Market forces in favor: Increased institutional focus on persistence metrics, accountability for student outcomes, and growth equity investment into vertical SaaS (as shown by JMI’s investment) support EdSights’ expansion[2].
  - Influence on ecosystem: By operationalizing student voice at scale, EdSights pushes campus services toward more proactive, data‑driven outreach models and may raise expectations for conversational, always‑on student support across the sector[2][5].

Quick Take & Future Outlook

• What’s next: With a strategic growth investment from JMI Equity, expect accelerated sales to regional and national higher‑education systems, expanded product suites (admit → retain workflows), deeper integrations with SIS/LMS tools, and further AI enhancements to triage and personalize interventions[2][5].
  - Trends that will shape their journey: Continued scrutiny on student outcomes, growth of generative AI for automated support, privacy and consent expectations for student data, and institutions’ willingness to adopt SaaS for retention efforts[2][5].
  - How influence might evolve: If EdSights scales further, it could become a standard component of institutional retention tech stacks—shaping how colleges operationalize student voice and driving broader adoption of conversational AI in student services[2].

Quick reiteration: EdSights is an AI+SMS student‑voice platform founded by Claudia and Carolina Recchi that helps colleges detect and act on non‑cognitive barriers to student success; recent strategic growth funding from JMI Equity positions it for expanded adoption across U.S. higher education[5][2].