Edgecase (formerly Compare Metrics) is a technology company.
Edgecase (formerly Compare Metrics) has raised $8.0M across 2 funding rounds.
Edgecase (formerly Compare Metrics) has raised $8.0M in total across 2 funding rounds.
Edgecase (formerly Compare Metrics) has raised $8.0M in total across 2 funding rounds.
Edgecase (formerly Compare Metrics)'s investors include Amplify Partners, Capital Factory, Chamaeleon, Elsewhere Partners, E-Merge, Floodgate, Practical Venture Capital, Results Junkies, Y Combinator, Joshua Schachter, rich simoni, William Boebel.
Edgecase (formerly Compare Metrics) is an Austin-based technology company founded in 2012 that develops data and analytical software for retailers.[2] The platform delivers core metrics like bounce rates, page views, conversion rates, and social sharing insights to analyze consumer behavior and optimize merchandising across web, mobile, and in-store channels.[2] It serves major retailers including Crate & Barrel, Golfsmith, LDProducts, and Urban Decay, addressing the challenge of blending human intuition with machine learning to revolutionize product merchandising.[2] By 2014, the company achieved record growth with industry-first retail innovations and had raised $8 million across two funding rounds from 13 investors.[2]
Edgecase originated as Compare Metrics, founded in 2012 in Austin, Texas, by Garrett Eastham (initial CEO and co-founder) and Stephen Goodwin, both UT Austin alumni with computer science backgrounds.[2][4][5] Eastham brought prior experience in big data and analytics from Bazaarvoice, while Goodwin held a B.S. and Master's in Computer Science.[4][5] The idea emerged from expertise in web analytics—Eastham had earlier ties to Coremetrics, a web analytics firm—and targeted retailers' need for deeper consumer insights beyond standard metrics.[1][2] Early traction included a strong 2014 performance, leading to a leadership shift in 2015 when veteran CEO Susanne Bowen replaced Eastham (who transitioned to Chief Product Officer).[2]
(Note: Distinct from Edge Case Research, a 2013 Pittsburgh-based firm focused on autonomous vehicle safety software.[3])
Edgecase rode the early 2010s wave of big data and web analytics in e-commerce, coinciding with retail's digital transformation amid rising mobile shopping and omnichannel demands.[1][2] Timing was ideal post-2010, as retailers sought tools to decode online behavior—building on pioneers like Coremetrics—while machine learning matured for predictive merchandising.[1][2] Market forces like exploding e-commerce growth and data-driven personalization favored its model, positioning it to influence how retailers integrate analytics into unified web/mobile/in-store experiences.[2] It contributed to Austin's tech ecosystem as a UT Austin-founded startup, amplifying local talent in analytics amid the city's rising startup scene.[5]
Edgecase is poised to capitalize on AI-enhanced retail analytics, evolving toward predictive personalization as e-commerce matures into immersive, data-unified experiences. Trends like real-time consumer AI and omnichannel optimization will shape its path, potentially expanding beyond core metrics to full-stack merchandising platforms. Its influence may grow by empowering mid-market retailers against giants like Amazon, solidifying Austin's analytics hub status—echoing its origins in solving merchandising's data blind spots with machine learning precision.[2]
Edgecase (formerly Compare Metrics) has raised $8.0M across 2 funding rounds. Most recently, it raised $4.0M Series B in May 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2014 | $4.0M Series B | Amplify Partners, Capital Factory, Chamaeleon, Elsewhere Partners, E-Merge, Floodgate, Practical Venture Capital, Results Junkies, Y Combinator, Joshua Schachter, rich simoni, William Boebel | |
| May 1, 2013 | $4.0M Series A | Austin Ventures, Chamaeleon, Elsewhere Partners, Floodgate, Y Combinator, rich simoni |