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Based in Richmond, Virginia, EdConnective provides online professional development and coaching for K-12 teachers by analyzing video recordings of classroom instruction to deliver personalized feedback. The company sells coaching contracts directly to school districts, securing agreements valued up to $100,000 with terms extending up to five years and maintaining 65% gross margins. Operating across 13 states, the platform utilizes tools like the Five Factors Assessment to facilitate over 3,000 feedback sessions for educators in regions including Virginia, Arizona, North Carolina, and Pennsylvania. The enterprise has raised $1.8 million in total venture funding and currently employs between 50 and 73 full-time staff members. Its financial backers include institutional investors and accelerator programs such as Trolley Venture Partners, Center for Innovative Technology, and Village Capital. EdConnective was founded in 2013 by Will Morris and Erik Skantze.
EdConnective has raised $1.0M across 1 funding round.
EdConnective has raised $1.0M in total across 1 funding round.
EdConnective is an edtech company providing virtual instructional coaching and professional development for K-12 educators, including teachers, coaches, and leaders. It builds products like EdConnective Teach (1:1 teacher coaching), EdConnective Coach (coach support), EdConnective Lead (leadership coaching), EdConnective Team (PLC facilitation), and EdConnective Learn (interactive workshops), serving school districts nationwide to improve teaching effectiveness and student outcomes in the $18B K-12 PD market.[1][2][5][6] The platform solves the problem of scalable, personalized, non-evaluative feedback by using video-recorded lessons matched with expert coaches via a data-driven system, delivering up to two years of coaching in one semester and driving 2x revenue growth in 2019-2020 with contracts up to $100K and 65% gross margins.[1][2]
Operating in 13 states with over 3,000 feedback sessions sold, EdConnective has raised $1.8M, employs around 50-90 people, and reports revenue estimates from $582K to $18.9M, positioning it as a leader in hybrid/distance learning training.[1][3][4]
Founded in 2013 (with some sources noting 2016 as operational start) by Will Morris, a former tutor/consultant with a Master's in Education from UPenn and experience in accelerators like Village Capital EdTech and Wharton Venture Initiation.[1][2][4] Morris identified the need for effective instructional coaching after researching teacher quality levers; the idea emerged from teachers needing "game tape" analysis like athletes, leading to an online video-based platform where educators upload lessons for personalized feedback from master coaches.[2]
Key early team members include Erik (EdTech entrepreneur who scaled a prior venture to 3M users) handling tech development, and Lauren (Teach For America alum, Philadelphia Teacher of the Year) as an instructional coach trainer.[1] Pivotal traction came from operating in 13 states, selling 3,000+ sessions, and proven impact like improved test scores and teacher retention, with virtual coaching as a core model from inception—not just pandemic-driven.[1][2][3][5]
EdConnective rides the edtech wave in personalized professional development, accelerated by hybrid/remote learning demands post-pandemic, within a $18B K-12 PD market hungry for scalable alternatives to ineffective "sit-and-get" training.[1][3][5] Timing aligns with teacher shortages, equity pushes, and data showing coaching boosts outcomes—virtual delivery enables 13-state reach without geographic limits, influencing ecosystems by retaining teachers (e.g., preventing burnout) and improving student engagement/test scores.[1][2][4]
Market forces like district budgets for high-ROI PD (up to 5-year contracts) and edtech growth (2,905+ firms) favor it, as does its non-evaluative, third-party model that builds internal capacity without administrative burden.[2][4][6]
EdConnective is poised for expansion by leveraging its Thrive Framework and virtual scalability to capture more of the K-12 PD market, potentially through larger district contracts and international reach as hybrid models persist.[3][5] Trends like AI-enhanced matching, equity-focused PD, and teacher mental health will shape it, evolving its influence from niche coach to ecosystem shaper—empowering districts to thrive amid talent gaps. With strong growth signals, it could solidify as a market leader, turning good educators outstanding and every student thriving, as its origins envisioned.[1][2][6]
EdConnective has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in August 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2019 | $1M Seed | — | Trolley Venture Partners | Announced |
EdConnective has raised $1.0M in total across 1 funding round.
EdConnective's investors include Trolley Venture Partners.
