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Based in St. Cloud, Minnesota, eBureau provides predictive analytics and real-time information solutions designed to help corporate clients acquire customers, manage financial risks, and maintain ongoing commercial relationships. The technology enterprise utilizes purpose-built modeling software to deliver business and consumer scoring, identity verification, authentication, and location tracking services that facilitate instant data-driven decision-making across various industries. These proprietary data models are primarily deployed for marketing, lead generation, and fraud detection applications. Prior to its December 2017 acquisition by the global consumer credit reporting agency TransUnion, the organization successfully raised $43 million in total venture funding across multiple investment rounds. During its operational history, the firm also incubated and subsequently spun out TruSignal, an independent digital advertising and targeting unit that operated as a sister company. eBureau was originally founded in 2004 by Gordy Meyer.
eBureau has raised $35.0M across 4 funding rounds.
eBureau has raised $35.0M in total across 4 funding rounds.
eBureau is a technology company that builds predictive analytics and real-time information solutions to enable data-driven decisions for customer acquisition, risk management, and relationship maintenance.[1][2][3] It serves consumer-facing businesses across industries like financial services, education, automotive, telecom, online marketing, and digital advertising, solving problems such as identifying high-value leads, detecting fraud, optimizing contact centers, and targeting audiences through rapid model development and deployment.[1][4][5] Founded in 2004 in St. Cloud, Minnesota, eBureau raised $43M from investors including TransUnion, Split Rock Partners, Redpoint Ventures, and Tenaya Capital before being acquired by TransUnion in December 2017, after which it integrated into their analytics portfolio as a wholly-owned subsidiary.[1][2][3][5] Its growth momentum included incubating TruSignal in 2012 as a digital advertising unit, developing 900 predictive models in 2009 alone, and leveraging a massive data platform with 300 billion records covering 99% of U.S. adults.[1][4]
eBureau was founded in 2004 in St. Cloud, Minnesota, initially as xTech before rebranding; it emerged from expertise in predictive scoring and rapid model development for real-time applications like marketing, risk, and fraud management.[1][3][4] Key early figures included leaders with backgrounds in risk management—such as Gordy, who founded RiskWise in 1994 focusing on credit, fraud, and payment risk solutions—and executives like Jeff (former VP at Ubiquity Software and 3Com) and Jeremy (ex-VP Business Development at Vizu), who drove marketing, product launches, and revenue growth.[6] The idea stemmed from proprietary modeling software that slashed development time from months to days, powered by aggregating data from 50 sources (300 billion records, 200TB) for instant scoring in under a second.[4][5] Pivotal early traction came from applications in lead generation for online universities (predicting enrollment persistence), display ad targeting, and cross-industry use cases, leading to rapid scaling and the 2017 TransUnion acquisition to enhance their Prama platform.[1][4][5]
Competitors like Jumio (AI fraud detection for finance/healthcare) and Constella (OSINT identity monitoring) focus more narrowly on verification, while eBureau excels in broad predictive analytics integration.[1]
eBureau rides the wave of big data analytics and real-time decisioning, capitalizing on the explosion of consumer data for personalized marketing and fraud prevention amid rising digital interactions.[1][4][5] Timing was ideal post-2004, aligning with cloud computing growth, lookalike modeling (e.g., Facebook's influence), and demand for people-based marketing, as seen in its TruSignal spinout.[1] Market forces like regulatory pressures on data privacy, fraud surges in fintech/online sectors, and the need for instant insights favor its strengths, influencing the ecosystem by accelerating model governance and extending analytics to smaller organizations via TransUnion integration.[5] It shapes B2C/B2B landscapes by enabling cost-effective acquisition—e.g., predicting lead value for universities or ad targeting—setting standards for predictive platforms in a data-driven economy.[4][6]
Post-2017 acquisition, eBureau's platform will likely deepen integration with TransUnion's vast credit/data assets, expanding use cases in AI-enhanced fraud detection, personalized lending, and global marketing amid growing regulatory scrutiny (e.g., privacy laws).[5] Trends like generative AI for modeling and edge computing for sub-second decisions will amplify its rapid-deployment edge, potentially fueling new spinouts or ecosystem partnerships. Its influence may evolve from standalone innovator to core enabler in TransUnion's "Information for Good" portfolio, powering smarter decisions across industries while adapting to data ethics shifts—reinforcing its role as a foundational player in predictive analytics.
eBureau has raised $35.0M across 4 funding rounds. Most recently, it raised $5.0M Debt in April 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 16, 2015 | $5M Debt Financing | Jerry Michaud | — | Announced |
| Sep 1, 2009 | $10M Series C | Tenaya Capital | Animoca Brands, Collider Ventures, SV Angel, Chris Moore, Paul Matteucci, Redpoint Ventures, Split Rock Partners | Announced |
| Jul 1, 2007 | $12M Series B | — | Animoca Brands, Collider Ventures, SV Angel, Chris Moore, Paul Matteucci | Announced |
| Feb 1, 2006 | $8M Series A | — | SV Angel, Chris Moore, Paul Matteucci | Announced |
eBureau has raised $35.0M in total across 4 funding rounds.
eBureau's investors include Jerry Michaud, Tenaya Capital, Animoca Brands, Collider Ventures, SV Angel, Chris Moore, Paul Matteucci, Redpoint Ventures, Split Rock Partners.
