EatClub Brands is a technology company.
EatClub Brands has raised $89.0M across 6 funding rounds.
EatClub Brands has raised $89.0M in total across 6 funding rounds.
EatClub Brands has raised $89.0M in total across 6 funding rounds.
EatClub Brands's investors include Greylock, Tiger Global Management, Mayfield.
EatClub Brands is a technology-first, full-stack cloud kitchen company operating one of Asia's largest networks with over 250 kitchens across major Indian cities like Mumbai, Bangalore, Pune, NCR, and Hyderabad.[1][2] It builds and manages popular delivery-only food brands such as BOX8 (Indian meals), Mojo Pizza, Itminaan Biryani, LeanCrust Pizza, Globo Ice Creams, NH1 Bowls, ZAZA Mughal Biryani, and Mealful Rolls, served via its own EatClub App offering discounts like 30% off and zero delivery/packaging fees.[1][2] The company solves inefficiencies in food delivery by controlling the full stack—from high-quality ingredient procurement and preparation in centralized cloud kitchens to last-mile delivery—ensuring consistent quality, affordability, and superior customer experience for urban consumers craving variety.[1][2][3] With strong growth momentum, it has raised ₹583.82 Cr from investors like Mayfield, Tiger Global, IIFL, and others, doubled FY24 revenue from INR 35 Cr while bootstrapping some operations, delivers over 0.5 million orders monthly in five cities, and expanded via acquisitions like The Shy Tiger.[1][2][3]
Founded in 2012 as BOX8 by Amit Raj and Anshul Gupta in Mumbai, India, EatClub Brands started as a chain of dine-in and delivery outlets serving high-quality Indian meals in a box at affordable prices.[1][3] The founders applied a technology-first approach, challenging industry norms with first-principles thinking, which caught the attention of early investors like Mayfield who pushed a pivot to a pure delivery model, ditching dine-in without revenue loss and improving unit economics.[3] Rebranded to EatClub Brands in 2021, it evolved into a multi-brand cloud kitchen powerhouse, launching diverse brands to meet consumer demand for variety, acquiring startups like Ahmedabad-based The Shy Tiger, and scaling to 250+ kitchens while partnering with over 1,200 restaurants across 40 cities.[1][2]
EatClub Brands rides the explosive growth of India's food delivery market, fueled by urbanization, smartphone penetration, and post-pandemic shifts to delivery-only models, where consumers demand variety, affordability, and speed.[3] Its timing aligns perfectly with the cloud kitchen boom, enabling multi-brand strategies from shared infrastructure amid rising aggregator fees and supply chain disruptions.[1][3] Market forces like e-commerce logistics maturation and investor interest in foodtech (e.g., Tiger Global, Mayfield) favor its full-stack approach, which captures first-party customer data and improves margins over dine-in or pure aggregator reliance.[2][3] By influencing the ecosystem through acquisitions, partnerships (e.g., OneRare NFTs), and dense kitchen networks, it sets standards for scalable, tech-enabled food brands, empowering smaller players via its 1,200+ restaurant partnerships.[1]
EatClub Brands is poised to dominate India's cloud kitchen space by densifying its network beyond current cities, launching more hyper-local brands, and integrating AI for predictive ordering and supply chains. Trends like hyper-personalization, sustainable packaging, and quick-commerce integration will shape its path, potentially pushing toward unicorn status with its ₹583 Cr funding fueling aggressive expansion. Its influence may evolve from operator to platform enabler, licensing tech to restaurants amid consolidating foodtech wars—cementing its role as the full-stack pioneer that redefined delivery for India's new-age eaters.[1][2][3]
EatClub Brands has raised $89.0M across 6 funding rounds. Most recently, it raised $21.0M Series D in July 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2025 | $21.0M Series D | Greylock, Tiger Global Management | |
| Nov 1, 2021 | $40.0M Series D | Greylock, Tiger Global Management | |
| Apr 1, 2020 | $1.0M Series C | Mayfield | |
| Mar 1, 2019 | $15.0M Series C | Mayfield | |
| Oct 1, 2016 | $8.0M Series B | Mayfield | |
| May 1, 2015 | $4.0M Series A | Mayfield |