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Easyrewardz Software Services is a Gurgaon, India-based software company that provides a cloud-based customer relationship management and loyalty platform for the retail and financial services sectors. The company's flagship product, Zence, enables omnichannel customer data management and end-to-end lifecycle strategies for a portfolio of over 180 enterprise brands. Operating on a software-as-a-service business model, the firm previously reported an annual recurring revenue of $4 million in 2019 and recently secured an additional $4 million in funding in December 2024 to fuel its global expansion across the Middle East and Asia-Pacific regions. This recent capital injection was led by Prachetas New India Growth Fund, with participation from Ashish Kacholia and IIFL Fintech Fund, building upon a prior strategic investment from Flipkart. Easyrewardz Software Services was founded in 2011 by Soumya Chatterjee, Tejas Kadakia, Angad Singh, and Sapan Kadakia.
Easyrewardz Software Services has raised $6.0M across 2 funding rounds.
Easyrewardz Software Services has raised $6.0M in total across 2 funding rounds.
Easyrewardz Software Services has raised $6.0M across 2 funding rounds. Most recently, it raised $4.0M Other Equity in November 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 20, 2019 | $4M Venture Round | Flipkart | — | Announced |
| Nov 14, 2017 | $2M Series A | Ashesh Shah | Akash Gajwani, Amit Agarwal, Ankit Kankariya, Jagidsh Gothi, Jitendra Gupta, Nitin Bardia, Vikas Kapoor, Vinay Chatlani, Venture Catalysts | Announced |
Easyrewardz Software Services has raised $6.0M in total across 2 funding rounds.
Easyrewardz Software Services's investors include Flipkart, Ashesh Shah, Akash Gajwani, Amit Agarwal, Ankit Kankariya, Jagidsh Gothi, Jitendra Gupta, Nitin Bardia, Vikas Kapoor, Vinay Chatlani, Venture Catalysts.
