easyGroup

easyGroup operates as a multinational venture capital conglomerate and brand licensing company. It strategically develops and licenses the 'easy' brand to diverse businesses across numerous consumer sectors. Its portfolio spans travel, hospitality, finance, and other services, unified by a consistent promise: delivering affordable, accessible offerings.

Sir Stelios Haji-Ioannou established easyGroup in 1998, building on the success of easyJet, launched in 1994. His core insight was to transpose the low-cost, high-value model from airlines to a wider array of consumer services. He envisioned diversified ventures under a unified, accessible brand, democratizing markets through affordability and simplicity.

The company serves a broad consumer base seeking cost-effective, uncomplicated services that maintain essential quality. easyGroup’s vision focuses on expanding the 'easy' brand into new global sectors, identifying opportunities where its value-driven model disrupts established markets, providing accessible alternatives for everyday needs.