Easy to Pitch

High-Level Overview

Easy to Pitch is a Delhi-based technology startup founded in 2017 that provides a one-stop pitching solution for entrepreneurs and startups seeking to raise capital.[1][2] The platform helps founders create investment-ready pitch decks, storylines, visuals, and financials, automating what was previously a manual service-based process, and has supported over 500 startups while reviewing more than 5,000 decks.[1] It serves startup founders in India and globally, solving the challenge of preparing compelling pitches for investors by offering tools to build visibility through integrated profiles like LinkedIn and websites, with a team of 30 experts handling specialized aspects such as graphics and financial modeling.[1][2]

The company has shown strong growth momentum, transitioning from manual services to a scalable product-based platform, and has raised funding from investors including JPIN Venture Catalyst and Venture Catalysts.[2]

Origin Story

Easy to Pitch was founded in 2017 by Priyanka Madnani, a Delhi-based entrepreneur who graduated with a B-Tech in Engineering from Dronacharya College of Engineering in Gurgaon.[1][2] Madnani began her entrepreneurial journey early, earning from her first company, Shahi Andaaz Wedding And Events, during her fifth semester of college, and later held roles like Associate Lead at Direct Admission.[2] The idea emerged from her hands-on experience "going door to door to investors," building credibility and knowledge in fundraising that she channeled into helping others.[1] A pivotal shift came as she scaled from manual, service-based pitching assistance—popular in India's startup ecosystem over the last three years—into an automated platform, enabling global reach and serving startups beyond urban centers.[1]

Early traction built on this foundation, with the company now employing a 30-person team of trained experts and attracting investments from early-stage networks like JPIN Venture Catalyst and Venture Catalysts.[1][2]

Core Differentiators

Easy to Pitch stands out in the startup tooling space through these key strengths:

• Comprehensive one-stop platform: Automates pitch creation—including storylines, pictures, financials, websites, and social profiles—for seamless investor readiness, replacing fragmented manual services.[1]
• Expert-backed execution: A team of 30 specialists with domain-specific qualifications handles graphics, presentations, and financial modeling, ensuring professional quality.[1]
• Scalability and accessibility: Targets underserved regions in India and globally, allowing founders to self-serve via the platform for business growth and fundraising.[1][2]
• Proven scale: Helped over 500 startups and reviewed 5,000+ decks, backed by funding from credible investors like Venture Catalysts.[1][2]

Role in the Broader Tech Landscape

Easy to Pitch rides the wave of India's booming startup ecosystem, where fundraising pitches are critical amid rising venture capital inflows and a shift toward productized tools for efficiency.[1] Its timing aligns with the democratization of startup support: as more non-metro founders emerge, the platform counters geographic barriers by automating pitch prep, a bottleneck in capital raising.[1] Market forces like digital transformation in founder services—moving from bespoke consulting to SaaS—and global investor scrutiny favor its model, influencing the ecosystem by standardizing high-quality pitches and boosting success rates for early-stage ventures.[1][2]

Quick Take & Future Outlook

Easy to Pitch is poised to expand its automated platform globally, potentially integrating AI for pitch personalization and analytics to predict investor interest, capitalizing on the ongoing surge in startup funding tools.[1] Trends like remote pitching post-pandemic and rising emerging-market entrepreneurship will shape its growth, evolving its influence from India-focused helper to a core infrastructure player in global fundraising. This positions it to empower the next wave of founders, turning raw ideas into funded realities with even greater speed and reach—echoing its mission as the fastest-growing pitching solution.[1]